Congratulations, you’ve achieved a new milestone in your business! Naturally, you’ll want to share the excitement with your customers. Using a text to win sweepstakes to celebrate your company milestone is a great way to increase brand awareness and show your customers how much you value their support.
So which company milestones work best with a text to win? Here are 4 scenarios to consider.
1. Company or Product Anniversary
The anniversary of the day your company or product launched is always an exciting day. In fact, you may be surprised to learn just how many of your fans have been there with you from day one. That’s why the anniversary of the founding of your company or the launch of your product makes for a perfect opportunity to run a text to win.
To make things even more exciting, consider making your sweepstakes bigger and better on each subsequent anniversary. You can give away expensive prizes on special anniversaries, such as the tenth or twenty-fifth anniversary for your company.
If you would prefer to celebrate every year, you might want to try giving away similar prizes so that you give your fans another opportunity to win if they didn’t win last year.
2. Launch of Your Startup
If your company has just launched, a text to win can help you build up a following for your brand online. Your sweepstakes can attract new followers and connections, allowing you to more easily build a customer list.
Make sure that you also invite your text to win entrants to receive newsletters and other promotional offers during the entry process.
3. New Product or Service Release
Running a text to win at the same time as the release of a new product or service will give it greater exposure. The text to win sweepstakes will get people talking about your brand and will also help them associate your brand with the new offering.
4. Change to Your Brand Image or Offering
If you’ve made updates to your logo, brand identity or to your platform /service, this is another perfect opportunity to run a text to win. It’ll boost awareness about the change with existing customers, while also catching the attention of new customers who might have not considered you before.
As a bonus, you can also use the text to win as an opportunity to get feedback from your customers about the changes you’ve made.