NORMS Restaurant’s 70th Anniversary Sweepstakes – Case Study

 

NORM'S Sweepstakes Social Media Ads
Instagram and Social Media Ads Creative example.

Norms Restaurants, the Southern California diner-style restaurant and icon was celebrating its 70th Anniversary and wanted to offer patrons a chance to win $70,000 in cash. Besides creating buzz and excitement with such a large prize, Norms wanted to increase restaurant traffic and add new members to its 24/& Rewards club for all 20 locations.

Marketing Objectives

Norms’ marketing agency, Brandtailers, was tasked with creating the promotion. Brandtailers planned the sweepstakes concept and reached out to Sweeppea to help launch and administer the text to win sweepstakes. Working with Norms’ marketing department, Brandtailers designed the creative and media placement. Norms leveraged their established social channels, website, email and in-restaurant TV displays to offer the promotion to all patrons and followers.

Sales Objective

Leveraging the excitement of the promotion, Norms offered a $5 Off $25 coupon available to everyone who entered the sweepstakes. This coupon could be redeemed on the next visit, helping increase repeat business while guaranteeing a minimum purchase of $25 per order. The Sweeppea sweepstakes platform provided the “Thank You” page with the $5 off coupon that was shown to all participants who completed the Entry form.

 

NORM'S Restaurant Sweepstakes Text to Win Thank You Page Coupon Text to Win“Thank You for Entering” Page with $5 Off coupon

How to Offer a $70K Cash Prize

Norms knows that everyone loves giving (and receiving) big cash prizes. Using Sweeppea’s Prize Indemnity Insurance, the restaurant chain was able to offer 1 winner a chance to win a $70,000 Grand Prize, a $25,000 secondary prize or a guaranteed $700 cash prize. They did this while paying only a portion of the prize’s cost. Sweeppea provided prize insurance which, through a game of chance, insures the Sponsor on a large prize payout. In the event that the winner drew the large cash prize, Sweeppea would pay for it through the insurance. This way the Sponsor can offer exciting, anniversary-worthy sweepstakes prizes, without worrying about a large cash payout.

NORMS Restaurant Sweepstakes Text to Win

NORMS 70th Anniversary Sweepstakes winner

Sweepstakes Entry Method

Norms chose the text-to-win style of sweepstakes entry method to increase participation rates and make it easy for patrons to enter while sitting at the restaurant’s famous booths. Placing the call-to-action “Text NORMS to 65047 for a chance to win $70,000″ at display locations in each restaurant encouraged guests to enter and offered instructions on how to do so from their mobile phones. After participants entered, they’d get a link to an Entry Page.

 

NORM'S Restaurant Sweepstakes Text to Win Entry PageEntry page captures the name, mobile number, email and zip code of the participant.

Sweepstakes Services

Sweeppea handled POS ad reviews, winner drawing, rules compliance verification, prize acceptance, publicity and liability release, and prize delivery. It was a successful promotion for one of L.A.’s most iconic diners and we look forward to celebrating many more anniversaries.

Objective

  • Celebrate the brand’s 70th Anniversary
  • Increase restaurant foot-traffic
  • Increase sales
  • Increase loyalty program membership

Promotional Channels

  • In-store materials at cash register
  • In-store TV display screens
  • In-store door glass clings
  • Social Media
  • Website
  • Email

Outcome

  • Coupon redemption happiness. (We were not privy to the redemption rates, but we know the client was very happy.)
  • NORM’S 24/7 Reward Club increased membership.
  • Thousands of participants entered over the 2 month period.
  • A database of customers with name, age, zip code and email was gained, giving Norms insights into who their customers are today.

Prizes: One (1) Grand Prize will be awarded at the end of the promotion. Prizes available include a prize of a check for $70,000 (Approximate Retail Value or ARV: $70,000); a prize of a check for $25,000 (ARV: $25,0000); OR a prize of a check for $700 (ARV: $700).

Prize Drawing: The potential winner will be verified once the Administrator confirms eligibility. Once verified, the Winner will be invited to play the “pick ‘til you win” lucky envelope game (the Game). The Game consists of the winner choosing from among forty (40) envelopes. Five (5) of the envelopes will contain a certificate for the $70,000 prize, six (6) of the envelopes will contain a certificate for the $25,000 prize, and twenty-nine (29) of the envelopes will contain a certificate for the $700 prize. The Winner will choose and open one (1) envelope at a time, revealing the prize certificate contained. The Winner wins the prize associated with the amount designated by the first five (5) matching certificates revealed in the Game.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes – Case Study

Win a UVGO Tailgating Cooler Text to Win Sweepstakes
POS Case Card

Phillips Distilling, one of America’s most innovative distilled spirits companies, makers of the colorful and flavorful UV brand vodkas was launching a new ready-to-drink vodka cocktail named UVGO.

According to The Atlantic’s article “Canned Cocktails Give Millennials What They’ve Always Desired” sales for pre-mixed cocktails have climbed more than 40 percent in the past year and Phillips Distilling’s new UVGO drink is ready to capitalize of this trend.

The new pre-mixed canned vodka beverage was looking for a way increase market awareness and reach a Millennial target audience interested in outdoor, tailgate, camping and backyard parties.

Phillips Distilling hired Leveret Marketing to help create a national sweepstakes campaign that would appeal to the target audience. Leveret choose to entice the audience by offering the perfect companion to the UVGO product – a high-quality Grizzly cooler.

 

UVGO Tailgating Cooler Text to Win
Prize: UVGO Tailgating Cooler

To increase participation, Leveret choose a text to win style sweepstakes to capture fans on-the-go, at stores, bars and retailers.  All the participants had to do to enter was text the word UVGO  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+), collected participant’s entry information (Name, email, age and state) and drew winners.

UVGO furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Win a UVGO Tailgating Cooler Text to Win Sweepstakes - Life

Objective:

  • To build awareness for the new UVGO ready-to-drink cocktail
  • To engage on-the-go customers
  • To gain a database of participants to re-market offers via email.

Promotional Channels:

  • In-store materials at POS
  • Live events
  • Social Media promotion

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, age, mobile, and email was gained.

Prize: Seven (7) winners received a Tailgate Party Kit of UVGO-Branded merchandise including Two (2) Baseball Caps, Six (6) Can Coozies, Two (2) Foam Footballs, Six (6) lip balms. Approximate Retail Value (ARV) of all prize(s) combined is $1400, or $200 each.

To get started with your own text-to-win, see our features and pricing.

Mount Gay National Rum Day Text to Win Sweepstakes – Case Study

Mount Gay National Rum Day Text to Win Sweepstakes

Mount Gay Rum, the the oldest-existing rum company in the world, was looking for a way to promote its brand during the National Rum Day. Every August 16th, rum lovers dedicate a day to celebrate their favorite cocktails, desserts, and warming spirit. To leverage National Rum Day excitement, fans of the brand could enter for a chance to win a “Summer Essential Kit ” that would provide a set of beach towels, a bluetooth speaker and a beach bag. Everything you need to enjoy a day on the beach sipping your favorite Mount Gay Rum cocktail.

Mount Gay Rum, partnered with the American Sweepstakes Company to administer the promotion. American Sweepstakes leveraged Sweeppea’s sweepstakes platform to offer the chance to win 1 of 18 “Summer Essential Kits”.

To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers.  All the participants had to do to enter was text the word MGSUMMER  to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).

Mount Gay Rum furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach.

Mount Gay National Rum Day Text to Win Sweepstakes XO

Objective:

  • To build awareness for the Mount Gay Rum brands
  • To engage fans
  • To gain a database of participants to re-market offers via text message and email.

Promotional Channels:

  • In-store materials at POS
  • Social Media promotion
  • Other digital media (email, etc.)

Outcome:

  • Case orders increased
  • Hundreds of participants entered
  • New emails were collected
  • A database of customers with name, mobile, and email was gained.

Prize: Eighteen (18) winners received a Summer Essential Kit that included a set of beach towels, a bluetooth speaker and a beach bag.

To get started with your own text-to-win, see our features and pricing.

ERX Motor Park Live Event Text to Win Sweepstakes – Case Study

ERX Ultimate Off-Road Text to Win Sweepstakes

Elk River Extreme Motor Park (ERX), is the Midwest’s premier year-round motorsports facility. ERX is the only race track that offers year-round racing, including off-road and snowmobile racing, concerts, and charitable events. With so much action going on every weekend, ERX wanted to learn more about who their fans are and create new channels to communicate with them.

ERX partnered with Sweeppea to create a summer long text-to-win sweepstakes with the objective of engaging fans at the facility and capturing opt-in permission based email and mobile number in exchange for  a chance to win a 2019 Polaris RZR XP 1000 worth $17,999.

With their Sweeppea account, ERX planned to use the mobile numbers collected to send text messages to fans with new event dates and links to online ticket purchase. Additionally, ERX would grow their email database with the sweepstakes participant emails.

 

ERX Ultimate Off-Road Text to Win Sweepstakes 2019 Polaris RZR XP 1000
Grand Prize was a perfect promotional fit for the target audience.

The Polaris vehicle was a perfect promotional fit for adrenaline loving fans. And a text-to-win sweepstakes a perfect fit for on-the-go stadium visitors. And to that we say…start your (marketing) engines, brummm!

ERX Ultimate Off-Road Text to Win Sweepstakes by Sweeppea

Objective:

  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • At venue
  • Website
  • Social Media

Outcome:

  • A database of customers with name, mobile, and email was gained.

Prize(s): One (1) 2019 Polaris RZR XP 1000, Four (4) weekend passes to the ERX Off-Road National (July 12-13), (1) Camping space at the ERX Off-Road National (July 12-13), $100 food and beverage voucher at the ERX Off-Road National (July 12-13), $100 FXR Racing Gift Certificate, Red Bull swag package. Approximate Retail Value (ARV) of all prize(s) combined is $19,000

To get started with your own text-to-win, see our features and pricing

Armour Meatballs Commissary Stores Text to Win Sweepstakes – Case Study

Armour Meatballs Text to Win Sweepstakes - Sweeppea

Armour & Company meats was looking to promote their frozen meatballs at commissary stores in US military installations. Amour’s shopper marketing agency the Branch 5 Marketing Collective leveraged Sweeppea’s text to win sweepstakes platform to create a point-of-sale promotion to incentivize the purchase of a second bag by offering customers a chance to win a $50 commissary gift card.

Branch 5 Marketing executed a text to win style sweepstakes to capture customers on-the-go while shopping at commissary stores. To enter the sweepstakes, all the participant had to do was text the word MEATBALLS to the number 65047 to upload the purchase receipt and submit the entry form.

Armour & Company offered $50.00 commissary gift cards to 25 winners and Branch 5 Marketing designed freezer door clings and in-freezer hangers that said “BUY (2) ARMOUR® MEATBALLS from your Commissary in one transaction, take a photo and upload your receipt and be entered for a chance to win a $50 Commissary Gift Card & get a COUPON for your next visit! 25 WINNERS will be announced. Text “MEATBALLS to 65047 to enter.

As an additional post-entry incentive, Armour offered a $.30 instant coupon to all participants that entered, helping secure repeat purchases of the product.

Armour Meatballs Text to Win Sweepstakes Thank You Page Coupon
Thank You Page Coupon

 

Armour Meatballs Text to Win Sweepstakes Entry Page
Sweepstakes Entry Page

 

Armour Meatballs Text to Win Sweepstakes Freezer POS ads- sweeppea
Freezer POS ads

Objective:

  • To build awareness for Armour® Meatballs
  • To increase commissary stores sales of the product
  • To incentive repeat purchase by providing a saving coupon to all participants
  • To gain a database of participants to re-market offers via text message and email

Promotional Channels:

  • In-store materials at POS

Outcome:

  • Sales number were not disclosed
  • A database of customers with name, mobile, military installation and email was gained.
  • Coupon redemptions were not disclosed

Prize(s): Twenty-five (25) Grand Prizes – One (1) $50.00 Commissary Gift Card per winner; Approximate Retail Value (ARV) of all prize(s) combined is $1,250.00.

To get started with your own text-to-win, see our features and pricing.