The California Cider Company, makers of Ace Cider, partnered with Sweeppea to launch their text to win sweepstakes promotion. The campaign entailed an in-store sweepstakes across multiple retailers with the goal of gaining preferential retail floor space for the product and to promote the brand’s new flavor offerings.
Ace Cider increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps and special displays (see photos below). These end caps and displays help gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.
- To create a fun and engaging text to win sweepstakes to promote the brand.
- To gain preferential end-cap shelf space and product positioning with retailers.
- Increase orders from retailers
- Case orders increased from Safeway and Albertson’s Supermarkets
- Hundreds of participants entered
Prize: Thirteen (13) ACE Beachcruiser bikes. Approximate retail value (ARV) of prize(s) is $3000