Case Study: Promoting a Retail Holiday with a Text to Win

Retailer uses text to win on retail holiday to boost awareness

Frozen Food Month might not be a regular holiday in your household, but you may be willing to “celebrate” it with a chance to win a trip to Hawaii! For retailers, these holidays can be a great reason to offer discounts and promotions. And that’s exactly what Smart & Final, a chain of grocery warehouse stores, did recently.

The “Escape the Cold” Sweepstakes ran in 300 stores and offered a chance to win a trip for two to Kauai, Hawaii. It also offered a few ways to enter with entry by text and social media. In all, the retailer got creative and took advantage of a retail holiday to get boost attention and exposure.

  • Objective: Boost awareness and attention before spring
  • Prize: One lucky winner received a trip for two to Kauai, Hawaii
  • Entry  Method:  Text HAWAII to 65047 for a chance to win.
  • Results:
    • Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers.
    • Hundreds of participants entered, allowing Smart & Final to build a database of prospective customers for re-marketing.

Increase your brand’s awareness in store with a text to win sweepstakes from Sweeppea! To get started now, see features and pricing.

Asking Extra Questions on Your Sweepstakes Entry Form: Good or Bad?

Here at Sweeppea, many of our clients use a web sweepstakes entry form with text to be able to collect more information.

Although a web entry form is necessary in order to provide an Alternative Method of Entry (AMOE), it can also serve another purpose: allowing companies to qualify sweepstakes leads.

If you’re trying to decide if asking extra questions on your sweepstakes web entry form is a good idea, read on for the pros and cons.

Complicated Entry Forms May Lead to Fewer Signups

First, a caveat: Research has shown complicated entry forms result in fewer signups. In other words, every extra step is seen as more work by users. So be careful with the length of your form!

While a few fields are accepted, an overly long form with a list of questions can affect entries. An extra question or two won’t be a deal breaker. It just depends on how easy they are to answer and how they’re framed in your promotion. But if you ask something that’s too personal or inappropriate for the start of your relationship with them, you’re likely to see a lower response.

Use Questions to Segment Users

If done correctly, a few non-intrusive questions could actually be very beneficial to your campaign.

Most recently, Oyster Bay Wines wanted to collect data on where people bought or saw their product.

They asked  2 questions on their sweepstakes entry form to find out how entrants learned about the promotion, as well as, whether they had purchased the company’s products before.

These types of questions can help determine the strength of your promotional channels and whether awareness of your brand is high amongst participants or in a certain area.

Also Read: Are Sweepers Good or Bad for Your Text Sweepstakes?

Generate Leads From Entry Form Questions

Entry form questions can also be used to generate leads for your business. This method is extremely common in industries like insurance, real estate and others. Real estate firms use text to win campaigns to generate home buyer and home seller leads.

Ron Howard & Associates of RE/MAX Preferred used a text to win to generate pre-qualified leads for their sales team.

Hundreds of participants entered the company’s sweepstakes in order to win concert tickets. In this case, the company asked questions on the form regarding their interest in buying or selling real estate.

Also Read: Realtor Ron Howard Uses Sweeppea’s Text to Win Sweepstakes to Gain Leads

The bottom line? When it’s time to customize your sweepstakes entry form, pursue your goals, while keeping it as simple as possible.

Generate leads with a text to win from Sweeppea! To get started now, see features and pricing.

How a Text to Win Can Increase Entries 35 Times for Consumer Products

As a brand, it’s your ultimate goal to optimize every aspect of your text to win, while also making sure that you’ve provided an environment that makes it easy for customers to enter your campaign. For consumer products, this means making your text to win available to customers in a retail environment.

Here are the benefits of advertising a text to win campaign in a retail environment along with a real-life case study.

Attract Interest As You Showcase Your Brand

End caps are the perfect place to showcase your brand in a retail space. Even if you have never run an in-store promotion before, a text to win creates the perfect opportunity to take advantage of the high foot traffic that end caps attract.

We all know end caps and special displays can do a lot to boost, not only the text promotion, but obviously the product itself. This type of promotion can even help you secure this highly prized space in store.

In-store Displays Drive Serious Results, Just Ask King’s Hawaiian

According to Lee Hastings of The Wilson Group, popular food brand King’s Hawaiian managed to actually increase sweepstakes entries 35 times compared to previous sweeps by promoting their text to win in retail locations where their products are sold.

The company also benefited from nearly 100% store participation with front lobby displays at the retailers.

Also Read: Case Study: King’s Hawaiian and Publix Supermarket Text-to-Win A Trip to the Pro Bowl

In-store Customers Are Ready to Interact With Your Brand

Unlike social media where users often aren’t interested in connecting with brands unless they have already decided to shop for a product, in-store customers are more open to learning about your text to win promotion as they shop.

As a result, in-store promotions can yield significant results. First, you can attract new customers to your brand, thanks to special displays. Second, you can also delight and reward existing customers with a chance to win a prize as they pick up your product in the store.

While the “no purchase necessary” rule still applies to text to wins, targeting customers where they shop with an attractive promotion can increase sales.

At the same time, you’ll build a list of subscribers that are almost guaranteed to have a significantly higher level of interest in your brand in comparison to sweepstakes leads from other sources.

Delight your customers with a text to win from Sweeppea! To get started now, see features and pricing.

4 Ways to Promote Your Sweeps Winners

Encouraging your followers to engage with your text to win involves a strategy that is designed to maintain their interest even after the sweeps winners have been selected. If you want to create an active list of subscribers, you need to be proactive.

Here are 4 ways to promote your sweeps winners that will help keep entrants interested in your campaign, even if they don’t win.

1. Announce Winner Selection Via Text

Your entrants are all waiting earnestly in anticipation of the end of your text sweepstakes. So you shouldn’t keep them waiting when it comes to letting them know the winner has been selected.

As soon as the winner is chosen for your sweepstakes, send a text message to announce the selection. You don’t have to include the name of the winner. Instead, simply thank everyone who didn’t win for entering.

2. Offer a Consolation Prize

As a part of your thanks for entering winner announcement, offer a small discount on your company’s products or services. By following up with consolation prizes, you’ll leave non-winning entrants with a positive experience.

Consolation prizes sent via text provide the perfect opportunity to gauge whether entrants are interested in future promotions from your brand. At this stage, you’ll be able to identify the entrants that are truly fans of your brand versus the people who only entered for the prizes.

3. Take As Many Photos of the Winners and Prizes As Possible

If the winner of your text to win has to pick up the prize in person, make sure you set up a photo op. Take photos of winners with prizes for social media and your website. (Make sure to get a release signed.) You can also include the photos in your email newsletter for additional exposure.

Even if you plan to mail the prize to the winner or it’s a prize they claim online, ask if they can take a photo with the prize and/or write a testimonial about their experience with your text sweepstakes or make it part of the terms and conditions for accepting the prize.

Also Read: Promote Your Text to Win on Instagram for a Bigger Win

4. Promote Daily Winners on Facebook and Instagram

If you’re running an ongoing sweep, make sure to post daily winners to your Facebook or Instagram page. Post the most recent winner’s name and the prize they won. Make sure you also provide a link to the sweepstakes entry page and a link to your site so potential entrants can see the prizes that are available to win.

Promoting your brand with a text SMS sweepstakes from Sweeppea is easy! To get started now, see features and pricing.

What is a Sweepkey and Other Text to Win Sweepstakes Lingo

dictionary, text to win glossary, text to win terms, text sweepstakes, sms marketing

If you’re planning to launch a text to win sweepstakes, there are a few things you may need to learn. Fortunately, a short and simple explanation is all that’s needed to help you understand some of the new terms you might come across as you explore the world of SMS marketing.

Here is a quick text to win terms glossary in plain-English to help you understand exactly what that text sweepstakes lingo means.

1. SMS

SMS is short for “Short Message Service.” SMS is the global protocol used for sending and receiving text messages. “SMS message” is also another way of saying “text message.”

2. Keyword or Sweepkey

A Keyword or Sweepkey is the word your entrants will text in order to interact with your text to win campaign. Here at Sweeppea, we refer to Keywords as Sweepkeys. The majority of the time a Sweepkey is used to join a text to win campaign. In this example, “summer” is the sweepey: “Text SUMMER to 65047 for a chance to win a summer getaway!”

However, a user may use also a Sweepkey to interact with your follow-up promotions after they’ve entered your text to win campaign.

3. Short Code

A Short Code is a 5- or 6-digit phone number that users send text messages to in order to join or interact with your SMS marketing campaign. Our short code is 65047.

4. Call to Action

A Call to Action is a sentence that informs users of the Sweepkey and Short Code combination that is required in order to subscribe to or interact with your text to win campaign.

Example: “Text ENTERTOWIN to 65047 to join our text to win sweepstakes.”

In the previous example, ENTERTOWIN is the Sweepkey or Keyword and 65047 is the Short Code.

5. Opt-in or Opt-out

SMS marketing is a “permission-based” activity. This means that every user must give their permission in order for you to send them text messages. A user opts in or subscribes by sending a text message (based on your call to action above). They then get an automatic reply text confirming they’ve entered or subscribed. Once they’ve opted in and see the appropriate disclaimers, you have permission to send them text messages.

When a user wants to stop receiving marketing messages from your company, they can send an Opt-out text to easily unsubscribe or stop receiving. An Opt-out text means the user is withdrawing their permission for you to send them text messages. An industry standard is to use the word “STOP” as to opt out keyword. This means all the user has to do is send a text (or reply to a text from that number) with the word STOP. They will then receive an auto reply confirming they’ve opted out and will no longer receive texts.

Build a better text to win sweepstakes with Sweeppea! To get started now, see features and pricing.