Your text sweepstakes has helped you build a list of mobile subscribers. If you’re thinking you should follow up with them right away, you’re right.
You need to act fast to starting building relationships with your entrants before they forget they entered your sweepstakes in the first place. Here are some strategies you can use to learn how to follow up with entrants for better ROI.
Notify Winners Immediately
Once you have drawn the winner(s), you should notify them immediately and provide them with a date by which they must respond in order to claim their prizes. Having the mobile number makes it easier to contact winners and get them the prize, which reduces headaches in the long run.
Also Read: Tips for Success on your first text to win
Offer Consolation Prizes
Don’t leave non-winners feeling left out. Sending a thank you message with a small consolation prize to those who didn’t win can go a long way to increasing goodwill and boosting potential sales.
A consolation prize could be a coupon or a discount. Your subscribers will appreciate the fact that you’ve offered them something and this will make them more receptive to future texts as well. Just don’t forget to mention in your disclaimers at the onset that they’ll get marketing texts as well.
Offer More Chances to Win
Your subscribers would love the opportunity for another shot at a prize. So if there’s another giveaway in the future, let them know how they can re-optin or enter the other sweepstakes.
If you’ve promised to follow up with your subscribers periodically, stick to the schedule. Consistency is key. Take care not to overwhelm them, but still keep them engaged and help them remember your brand.