The Targhee Fest started in the summer of 2005 to draw on the musical spirit that exists under the shadows of the majestic Teton Mountains. It’s the ultimate all-around mountain lifestyle and music festival in the Rockies. And they promoted it with a text sweepstakes.
Grand Teton Brewing offered a chance to win tickets to the event. Fans had to text the word FEST to the number 65047 for a chance to win tickets.
Objective:
- To promote the brewery and beer styles
- To leverage the excitement event for the brand
- To gain a database of participants to re-market sponsor’s offers via text message and emails.
Promotional Channels:
- In-Store POS posters
- Social Media promotion
- Local billboard advertising
Outcome:
- Hundreds of participants entered
- Hundreds of new emails were collected
Prize: Two winners received an all-expenses paid weekend getaway to the Targhee Festival.
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