Are you struggling with coming up with a prize for your text sweepstakes? There are options available that will entice your customer base. Here are some of the top prize ideas for your text sweepstakes to help spark your creativity.
With Millenials, experiences are highly prized. A study by the Harris Group found that 72% of millennials prefer to spend money on experiences vs. material things. Can you create an experience that includes your product or service? Experiences can range from private tours or a private tailgate party with DJ (like the one offered by Bud Light) to closing off an entire water park for you and your closest friends. Other examples: like Ikea UK, offer a sleepover for a winner and friends (in a unique location, at the zoo, etc.) or offer a cooking class using your food product with a well-known local chef.
Instead of thinking of an entirely new prize to offer to your text sweepstakes entrants, why not simply upgrade them on your existing products or services? By offering free access to the full version of your product or service, you’ll get feedback from potential customers while also ensuring that the majority of entrants to your sweepstakes are genuinely interested in your business and aren’t simply signing up in order to win a generic prize.
Other ideas include a full year’s supply of your product or a large package that includes your product.
Does your customer base include some of the hometown team’s most dedicated fans? If so, you should consider giving away sports memorabilia as a prize for your text sweepstakes. Sports memorabilia makes a great prize because it is usually a one-of-a-kind prize that fans will be happy to share via social media.
In fact, Washington Gas & Light Energy gave away autographed Washington Wizards Memorabilia as a part of its company’s re-marketing efforts. By announcing the prize during the game, the company was able to capture the attention of its audience and open the channel for post-event text message marketing offers.
Trips and Vacations
Offering a vacation or trip is a tried and true prize option for a text sweepstakes. Many companies have taken this approach. However, offering such a prize should be done with careful consideration to ensure the trip closely aligns with your brand and you aren’t actually offering a prize that will be so expensive to fulfill that it actually subtracts from your campaign ROI.
But if your goal is to attract potential and repeat visitors to a particular area, this strategy can be highly effective. In fact, the Florida Keys & Key West Tourist Development Council used this strategy when it offered a chance to win a trip to the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest.
Also read: Rocking the Conch Republic: Results of Our Text-to-Win Sweepstakes for the Florida Keys & Key West
The key to choosing a great prize for your text to win sweepstakes is creativity and relevancy. It should be highly relevant to your business. With the right sweepstakes prizes, you can drive major results for your business.