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Case Study: WGL Energy Captures Fan Info and Boosts Engagement During Sports Games

Case Study from Sweeppea

Washington Gas & Light Energy wanted to collect fan information for re-marketing efforts. Their marketing agency came up with a novel idea for an energy company… why not use a text-to-win sweepstakes during basketball games for the NBA’s Washington Wizards? It would boost in-stadium engagement and allow them to capture the information they needed–a win-win.

  • Objective: Boost in-stadium engagement during Washington Wizards games and capture prospective fans information for WGL Energy’s re-marketing efforts.
  • Prize: Autographed Wizards Memorabilia
  • Results: Using a text-to-win through Sweeppea, they captured participants’ mobile numbers and email information, opening the channel for post-event text message marketing offers. Hundreds of participants entered during the game, allowing WGL Energy to build a database of prospective customers for re-marketing.
  • Client said: “Thanks! I think it went really well, and WGL Energy was very pleased. It was so fun watching the results come in and seeing people text! We’re definitely going to want to continue running these campaigns. It was a really wonderful first text-to-win campaign for them!”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.