A text to win is a mobile version of the commonly used sweepstakes campaign. Participants enter by sending a text message with a Sweepkey, such as “MIAMI,” to a 5 to 7-digit number or short code.
If you want your text to win to be successful, you must make sure that your Sweepkey is easy for entrants to use. Here are some tips on how to choose the right Sweepkey.
Brand Your Sweepkey With Your Brand or Product Name
Branding your Sweepkey with your brand or product name not only makes it easier for entrants to remember, it also associates your sweep and the prizes with your brand. After all, you want to use your text to win to promote your brand or product, not just to give away free prizes.
To further emphasize the branding, you should include your Sweepkey in any outbound text messages you send out during the campaign. “Miami” is the Sweepkey in this example: “MIAMI: Thanks for entering! Although you didn’t win today, visit our site and use code 15OFF for 15% off with our thanks!”
Also Read: Tips for Success on Your First Text to Win
Make it Easy to Remember and Type
Choose a Sweepkey that is easy to remember and is phonetic. This is especially important if you will advertise your text to win using print or in-store advertising or radio advertising where entrants might be challenged to remember your Sweepkey in order to enter.
Choose a word, such as “ORANGE,” rather than a made-up word or a sequence of letters to avoid confusion. Spaces aren’t accepted by the system so choose one word or a combination that still makes sense when seen as one word, such as “TECHSTORE.”
Plan for auto-correct as well. Don’t select a word as a Sweepkey that is almost always auto-corrected by smartphones.
Make sure that the Sweepkey is short enough for a mobile user to engage with. Keep in mind that your entrants will be entering your text to win on the go. Using a long Sweepkey only increases the risk of a mistake by your entrants.
The simpler and catchier your Sweepkey, the better. If you want maximize the number of entrants to your text to win, choosing the right Sweepkey is the first step.