Are you comparing the value of a text to win versus a Facebook sweepstakes? Running a social media sweepstakes is actually very different from a text to win campaign. Here are a few basic differences that can help you decide which option is best for promoting your business.
Facebook Isn’t Free
Many people still have the misconception that you can simply create a page on Facebook to promote a business for free. Unfortunately, that’s no longer true.
If you want potential customers to see your sweepstakes, you’ll have to pay for advertising. And if you don’t have a decent budget for advertising, you shouldn’t expect to see much traffic to your page or your sweepstakes since Facebook drastically reduced organic reach for business pages several years ago.
No Control Over Timing
When you post to Facebook, you have little control over the time and date when someone actually views your post. That means that you could send out a post at a specified time but your target audience might not read it until hours, or even days, later.
In contrast, research shows that a majority of mobile phone users read text messages within 3 minutes of receipt. This means you can actually send out time-sensitive content during or after your text to win that most of your entrants will act on right away.
Facebook is the Gatekeeper to Your Sweepstakes
Like every other social platform, Facebook is for registered users. And while it’s popular, there are still many people who aren’t on it and won’t be able to participate in your sweeps. You might even be surprised to know that some members of the Millennial and Gen Z generations avoid Facebook because their parents are on it!
In contrast, a text to win campaign can work on every mobile phone. Since SMS text is a basic feature of all mobile phones, you can be sure of reaching a majority of your audience.
You Don’t Have Your Audience’s Full Attention on Social Media
Most users on Facebook and other social sites are trying to catch up with friends, read the news, and watch funny videos. Your brand messages may get lost in the news feed–if it appears at all.
In contrast, text to win can be promoted in any environment (yes, including social media). You might have signs in store, messages in your emails or ads and elsewhere. You have a little more control and once someone enters, you’ll have their full attention with each text message. If you want a captive audience, text to win is the way to go.