Soda Brand Jarritos’s Sweepstakes Scores with Fans and Retailers – Case Study

Jarritos, the famous fruit flavored Mexican soda loved by young and old is rapidly growing its brand presence in the United States. The word jarrito, meaning “little jug” in Spanish, refers to the Mexican tradition of drinking water in clay pottery jugs. Jarritos is made in Mexico and enjoyed throughout the Americas.

Carbonated Beverages Market to Grow 5.1%

According to a recent market analysis report published by Grand View Research, “The global carbonated beverages market size was valued at USD 406.89 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.1% from 2020 to 2027. Strong popularity of soda drinks among the generation X and generation Y age groups is expected to play a crucial role in expanding the market size.”

Promotion Goal: Delight Fans

The sweepstakes sponsor, Tipp Distributors, wanted to engage Jarritos fans by offering prizes that matched with the brand’s “Super Good” brand concept. Offering exciting prizes like a 49cc Scooters, Electric Bicycles, and $500 Gift Cards, all “super good” prizes were aimed at delighting Jarritos lovers across national retailers.

Sales Goal: Increase National Case Orders

Retail partners increased cases purchased and reserved floor space for the promotional displays.

Marketing Goal: Participation and Store Displays

Brand X Marketing, the promotions agency representing Jarritos, reached out to Sweeppea for help with launching their sweepstakes. Brand X’s goals for their client were to deliver high participation rates and place prominent displays across all retailers.

To increase at Point of Sale (POS) participation, Sweeppea leveraged their text to win platform in order to quickly and easily gather sweepstakes participants in-store. As a sweepstakes company, Sweeppea delivered full sweepstakes administration including drafting the Official Rules, state bonding and registration, and winner drawing services.

**The “Text MOPED to 65047” call-to-action made it quick and easy for participants to enter.**

**Bottle Neck Hang Tags were used to support display call to actions.**

Text to Win Sweepstakes Captured Participants from In-store Shoppers

With the majority of potential participants aggregated in a fast-moving shopping environment, offering a way to quickly enter the sweepstakes was critical to increasing the promotion’s participation rates.

To enter the text to win sweepstakes, participants simply texted a KEYWORD to the number 65047 for a chance to win. Each entrant then received a link (see below) to the branded Entry Page (below), where they could complete their entry by submitting their name and email. The mobile numbers were automatically captured by the Sweeppea Platform.

Summary

By leveraging Sweeppea’s text to win platform and sweepstakes services, Jarritos’ sweepstakes promotion managed to reach the target audience in a fun and engaging manner that ultimately boosted case orders nationally.

Using in-store displays to promote your sweepstakes, while positioning your brand front-and-center at retailers is a win-win combination for all.

And to that, we say Salud! to Jarritos Soda for a well-executed promotion!

Objectives

Sales
Awareness
Increase followers
Results

Results

Sales increased
Thousands of participants entered
Social media followers increased
Brand learned which retailers delivered the best performance

To get started with your own text-to-win, see our features and pricing.

Barbara’s Cereals Uses Sweepstakes to Raise Cause Awareness – Case Study

Barbara’s Bakery, part of Post Consumer Brands, has been making cereals for decades, and their Puffins Cereal is the most popular. Puffins are a deliciously kid-friendly, multi-flavored corn cereal. They’re called Puffins for the attractive birds that are often called the parrots of the sea. Barbara’s Bakery supports Project Puffin, which is run by the National Audubon Society. Their team is working to restore puffin habitats throughout the Gulf of Maine and together with the Discovery Channel, the brand is bring awareness and education through a fun sweepstakes.

Breakfast Cereals Market

According to this study by Research and Markets “The global breakfast cereal market, a Consumer Packaged Goods (CPG), is estimated to be valued at US$ 40 billion in the year 2027, growing at a CAGR of 3.5% in the period 2020 to 2027. Growth of the market is driven by increasing demand for convenience foods, favourable demographics, urbanization trend and growing health consciousness. The industry is increasingly witnessing the adoption of healthy ingredients as part of breakfast cereals.”

Goals – Awareness and Followers

Barbara’s Puffins Cereal wanted to reach loyal fans and further educate about about these colorful birds. The team at Rachel Kay Public Relations reached out to Sweeppea help create the sweepstakes’s Official Rules and ensure legal compliance for the promotion.

The “Puffins Discovery Channel #MINDBLOWN 2020 Trivia Sweepstakes” asked participants to answer a series of questions as part of the entry process. Since it was structured as sweepstakes, where any eligible entry could be randomly drawn as a winner, the participant did not have to correctly answer all the questions to enter. Instead, the goal of the brand and team at Rachel Kay Public Relations was educate participants with fun facts (below) about the Puffin alcids.

Social, Website and Email Did the Work

To raise awareness for the cause and gain followers, the brand used it’s earned media channels to promote the sweepstakes. The prize (a trip to Rockland, Maine for a family of four to see Puffins in the wild) served as the incentive that drove social shares across all social channels and sweepstakes participants.

Product as Part of the Prize

As a Sweepstakes Company, are often asked what is a good prize? We usually answer that when possible, the product or service the company sells should be part of the Prize Pool. In this sweepstakes all winners (Grand, Second and Third Place) received a coupon for a free Barbara’s® product.

Brand and Cause Marketing

Aligning your brand with cause related issues enables the brand to build a reputation with their target market and build an emotional connection that can help strengthen brand loyalty. Leveraging the power of a sweepstakes to engage and educate creates a recipe for brand awareness success.

Cheers to Barbara’s for a well-executed promotion!

Conclusion

Objectives

Awareness
Cause alignment
Cause education and support

Results

Hundreds of participants entered
Social media followers increased
Brand learned which retailers had the best performance
Winners: 20
Grand Prize: All expense paid trip to Rockland, Maine

To get started with your own text-to-win, see our features and pricing. Need help with Official Rules? Contact Us

San Juan Seltzer Text to Win Sweepstakes Marketing – Case Study

San Juan Seltzer, the Pacific Northwest’s favorite all-natural, alcoholic sparkling waters launched its summertime promotion across retailers in Idaho, Oregon and Washington with objective of presenting the seltzer’s summer spirit and increasing sales.

Seltzer Market Boom

Danelle Kosmal, VP of Beverage Alcohol at Nielsen gives a summary of the seltzers sales market by saying that “Within the hugely successful and growing hard seltzer segment, new and ‘old’ brands alike can succeed even if their market share is relatively small or declining, because the total pool of sales of hard seltzer within US retail is growing at such a high rate,” Source: CNN

Goals – Awareness, Followers and Sales

San Juan Seltzer wanted to reach loyal fans to bring a bit of the summertime vibes that go so well with its seltzer. Leveraging Sweeppea’s text to win sweepstakes platform, San Juan Seltzer was able to create a sweepstakes that reached the target audience with a fun and engaging promotion.

Bubbling Sales – 500 Cases in One Store

To increase sales, the promotion was offered to retailers in exchange for additional case purchases. Retailers then awarded preferential display space in stores. (See 500 cases at Fred Meyer and BevMo below)

Text to Win In Store Display — **BevMo Display**

Social Media Summer Fun

To raise awareness and gain new followers, the brand used in-store displays and social media posts to help increase followers. The prize (a Ronix Wakesurf Board and a trip to the San Juan Islands) served as the incentive that drove social shares across all social channels and sweepstakes participants.

Quick and Easy for Participants

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, participants simply text the word SANJUAN to the number 65047 for a chance to win. Each entrant then received a link (see below) to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email. The mobile numbers were automatically captured by the Sweeppea Platform.

Which Stores Performed Well?

San Juan Seltzer was interested in learning where the participants were located when they entered the sweepstakes. As part of the Entry form, San Juan asked participants to share which store they were at when they entered. (See questions section of the Entry form below).

Conclusion

Everyone loves summer! Aligning your brand with summer activities by leveraging a sweepstakes that adds excitement to the summertime vibes creates a recipe for sales success. Using your social media channels to promote your sweepstakes, while positioning your brand front-and-center at retailers is a win-win combination for all.

Cheers to San Juan Seltzer for a well-executed promotion!

Objectives

Sales
Awareness
Increase followers

Results

Sales increased
Hundreds of participants entered
Social media followers increased
Brand learned which retailers had the best performance
Winners: 10
Grand Prize: All expense paid trip to San Juan Islands
1st Place Prizes: Ronix Wakesurf Boards

Who Needs Abbreviated Rules for Their Text-to-Win Sweepstakes? Alcohol Companies and Others

To get started with your own text-to-win, see our features and pricing.

Michael David Winery Freakshow Wine Weekend Sweepstakes – Case Study

Freakshow Weekend Sweepstakes Entry Page

Background

Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.

Goal

Increase case orders and promote the Freakshow wine brand at retailers nationwide.

Prize

Five Grand Prize Winners each received an all-expenses-paid trip to the Michael David Winery in Lodi, CA.

COVID-19 Prize Update: in an abundance of caution, Grand Prize winners were offered $2,000 in cash in lieu of travel.

POS Advertising

Display and case cards at Points-of-Sale (POS) were placed at retailers and customers were invited to text the word FREAKSHOW to the number 65047 for a chance to win the trip.

Mobile Ready Entry Page

Below is a screenshot of the Freakshow Weekend Sweepstakes Entry Page, including the age-gate and unique code field.

Freakshow-Weekend-Sweepstakes-Entry-Page

Special Retailer Codes

The display and POS Cards had unique codes identifying the store were the participant saw the promotion in. Participants were asked to enter the display code as part of entry to track store and ad placement performance.

Store Display Code Entry Field Sweepstakes

Geo-Location Tracking

Participants were asked to share their location in order for the brand to gain insights as to individual markets performance. Each pin represents one or more participants for that location.

Sweepstakes Participants Location Map
*Not actual MDW participants. Sample Geographic reporting graphic.

Results

Case orders increased and participating retailers sold more bottles. Additionally, a permission-based database of customers with name, age, mobile, and email was gained.

Sweepstakes Services

Sweeppea helped create the Official Rules, provided POS ad reviews, winner drawing, age-gating, rules compliance verification, and gained prize acceptance, publicity and liability releases from the winners. Overall, the Michael David Winery enjoyed a successful promotion. In the end, we raised a glass of Freakshow zinfandel and toasted to one of Lodi, California’s most iconic winemakers.

To get started with your own text-to-win sweepstakes, see our features and pricing.

Left Hand Brewing Sweepstakes Marketing Via Social Media – Case Study

Left Hand Brewery Sweepstakes - Entry Page

Left Hand Brewing, one of Colorado’s most beloved breweries was looking to launch its new summer flavor “Wheels Gose ‘Round”. The crisp raspberry and lemon Gose wheat style beer designed to help raise awareness for Multiple Sclerosis research and quench the thirst of Team Left Hand Bike MS riders.

Following the MS bicycle ride theme, Left Hand created a text to win sweepstakes for a chance to win a cooler with wheels that attaches to a bicycle. Marrying a new a product launch with a tie-in to Multiple Sclerosis research support.

Social Media Marketing On Facebook, Instagram, and Twitter

Left Hand promoted its text to win sweepstakes using their existing social media channels with the focus of promoting the product, cause and engaging new followers.

Below are examples the posts on Facebook, Instagram and Twitter.

Goal – Awareness and Followers

The brewery wanted to reach loyal fans to bring awareness to the cause and to its new summer flavor. Leveraging Sweeppea’s text to win sweepstakes platform, Left Hands’ ad agency, Propensity Media, was able to create a sweepstakes that reached the target audience with a fun and engaging promotion. Most of the advertising was done via social media to help increase followers by offering an exciting prize. The prize (Rovr Roll45 Cooler with Bike attachment + swag) incentive drove shares across all social channels.

Sweepstakes Entry Page – Quick and Easy

The Sponsor placed ads in social media and in-store. To enter the text to win sweepstakes, all the participant had to do was to simply text the word LEFTHAND to the number 65047 for a chance to win. Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name, age (required for all alcohol sponsors) and email The mobile numbers were automatically captured by the Sweeppea Platform.

Conclusion

Leveraging your existing social media channels to educate your customers on new products and reach new beer fans, while positioning your brand as a company that supports a national cause is a win-win for all. Cheers to Left Hand Brewery!

Objectives

New Product Launch
Cause Awareness
Increase Followers

Results

Hundreds of Participants Entered
Social Media Followers Increased
Winners: 1

Prize

Prize(s): One (1) Grand Prize Winner will be awarded a Colorado Prize Pack, consisting of: One (1) Rovr Roll45 Cooler with Bike attachment, One (1) Left Hand Brewing “Colorado Flag” logo t-shirt; One (1) Team Left Hand cycling socks and snapback hat; Two (2) Wheels Gose ‘Round water bottles and two (2) Wheels Gose ‘Round bandanas; one (1) Left Hand Brewing bike bell; and two (2) pair logo sunglasses, Approximate Retail Value (ARV) of all prize(s) combined is $580

Why Alcohol Brands Must Take Care With Their Sweepstakes Prizes

To get started with your own text-to-win, see our features and pricing.