Marketing Lessons Learned from a Superhero

We’ve been fortunate to get a closeup view of the promotion for a blockbuster superhero movie, as Sweeppea ran the text sweepstakes.

After watching the success of the promotion, and seeing the movie itself, we realized there were good marketing leadership lessons. Here are a few…

Consistency brings rewards.

When our superhero’s mother  decides to return to Atlantis to protect the family, his father vows to visit the pier each day at sunrise to await her return from the sea. After many years, his discipline is rewarded when she returns to him.

Whether you’ve been in business for 20 years or only 2, marketing consistency and discipline should remain just as constant throughout. All marketing efforts should convey the same core values, the same branding, and the same commitment to serving your customers.

Fulfill your goal or complete the quest to achieve success.

To gain the respect of his people and to ascend the throne, our hero had to find and wield the sacred Trident of Atlan. This was a long journey, with many challenges along the way, before reaching success.

In the same way, your company must fulfill its own quest. This means all campaigns, even sweepstakes promotions, should have individual goals that work towards reaching the overall goal for your business. Only then can you see (and measure) success.

Go beyond personal (or business) gains. Make it a win for all, including customers.

Our hero is ultimately the one true king of Atlantis because of his courage and readiness to protect the people of both land and sea.

Similarly, your marketing efforts can’t be solely self-serving. Part of your business’s mission is to serve and provide for its customers and, more broadly, the community in which it operates. Be transparent about the fact that you have more than your own interests in mind.

These lessons are a good reminder of the values deemed important, both in business and in life.

Sweeppea Hosts Superhero SMS Text Sweepstakes

Aquaman, BigBang, text to win

To promote the latest blockbuster superhero movie, a studio used Sweeppea to offer a chance to win tickets. This SMS text sweepstakes ran during episodes of the Big Bang Theory—a great audience match for the movie.

Entrants got a chance to win a trip to California to attend the movie’s Hollywood premiere, as well as daily cash prizes and movie admission tickets.

There were multiple entry methods, including text and web, but the majority (80%) entered via text once they saw the message on-screen. In fact, thousands of participants entered per minute during the airing of the show.

The lucky grand prize winner attended the premiere in Hollywood, while many daily winners won cash prizes and movie tickets.

Overall, it was a highly successful text sweepstakes, that ran on the Sweeppea’s platform.


  • To promote the movie
  • To build excitement and awareness before the movie’s December debut

Promotional Channels:

  • TV show tie-in with Big Bang Theory
  • Website and Social Media promotion


  • More than 50,000 participants entered
  • Thousands of new emails were collected

Prizes: The Grand Prize winner received a trip for two to Los Angeles to attend the Hollywood premiere, plus $1,000 cash. Daily prize winners received $500 gift cards and 2 movie admissions.

To get started with your own text-to-win, see our features and pricing.

Promote Your Text to Win on Instagram for a Bigger Win

If you’re looking for a social platform to promote your text to win, consider Instagram first. In the past few years, Instagram has grown in popularity given that it’s primarily used posting photos and videos.

On the other hand, Facebook has declined in popularity compared to Instagram because it’s too complicated to use and younger users don’t want their content to be seen by parents.

While you might’ve considered Facebook as the primary social network for promoting your text to win, you can actually get better results with Instagram. Here are 5 reasons why Instagram is the best place to promote your text to win.

1. Instagram Is a Mobile-First Platform

As a result of Instagram being a mobile-only platform in its early days, it’s no surprise that Instagram continues to deliver a higher quality mobile experience than Facebook. Given that 80 percent of social media content is consumed via mobile devices, Instagram gives you a significant advantage in promoting you text to win as compared to other social platforms like Facebook.

2. Instagram Is Growing in Popularity Among Gen Z and Millennials

The Infinite Dial study from Edison found that Facebook usage declined sharply among younger Millennials and Gen Z users as Instagram and Snapchat usage increased between 2017 and 2018. As of 2018, 22% of social media users between ages 12-34 were reported to use Instagram the most out of all social networks.

3. Instagram’s Stories Feature Is #1

When Instagram decided to implement the “stories” feature, it quickly took off and became much more popular than Snapchat’s version. Instagram’s version is also much more popular than Facebook Stories given that the integration between Facebook News Feed and Facebook Stories isn’t as well-developed.

Also Read: Graphics Tips (and Designs) to Promote Your Text to Win Sweepstakes

4. Instagram Is Brand-Friendly

As Facebook’s display algorithm for its News Feed has evolved, it’s now nearly impossible for businesses to achieve organic reach on the platform. In contrast, Instagram has been a lot more friendly to brands overall whereas Facebook prefers that brands only use Facebook Ads. Users are also much more willing to engage with branded and sponsored content on Instagram than they are on Facebook.

Here is an example of a branded Instagram post that our client HIPPEAS used with their Summer of Love text to win:

Hippeas snack brand uses text to win

5. Content Discovery Is Easy on Instagram

Instagram users rely on hashtags on the platform, which has made it easier for users to discover content that they like. The platform also offers an Explore tab which categories photos and videos into different topics.

Promote your brand with a text to win from Sweeppea! To get started now, see features and pricing.

4 Ways to Boost Your Text to Win Sweepstakes Marketing

Many marketers think of text sweepstakes as short-term, one-time interactions between brands and consumers. However, you can get much more value from sweepstakes marketing if you look out additional marketing opportunities every time you create a new text to win promotion.

Here are four ideas to help you turn text to win campaigns into ongoing marketing tools that work hard to increase the profile of your brand.

1. Position Your Sweepstakes As Loyalty Rewards

Are your customers enrolled in a loyalty program with your brand? Some probably are while others aren’t. However, it’s not enough to simply create a loyalty rewards program. You have to keep your audience engaged. By positioning your sweepstakes as one of the perks of being an exclusive member of your loyalty rewards program, you can boost your brand whenever you run a text sweepstakes.

In addition to the rewards that customers ordinarily gain from a loyalty program, a text to win drives excitement for your brand. A sweepstakes will also attract new members to your loyalty program.

Also Read: Loyalty Apps Are Dying, How to Use SMS Instead

2. Use Your Text Sweepstakes to Introduce Consumers to New Marketing Channels

You’ve managed to get entrants to sign up for your text sweepstakes. Now you need to make the most of it. Encourage your entrants to follow you on social media. You can also use your follow-up text messages to promote offline marketing initiatives.

Use your text sweepstakes to get customers to join you on all of the marketing channels where you haven’t yet connected with them.

3. Learn Your Audience’s Demographics and Behaviors

Every text to win campaign that you run has different target markets and goals. As a result, you should use the collective data to gather more insights into your audience’s demographics and behaviors.

Find out their preferences and how they like to interact with your brand. This will allow you to move away from one-size-fits-all giveaways and instead create customized text sweepstakes based on your audience’s preferences.

4. Run Equally Exciting Text to Win Campaigns Regularly

Many brands tend to go with large prizes in order to stand out among the competition. However, when it comes to text sweepstakes, the frequency of your campaigns matter most. Instead of a yearly sweepstakes with a large, grand prize, consider doing multiple sweepstakes with smaller prizes throughout the year.

Also Read: When to Go Big or Stay Small With Sweepstakes Prizes

Frequent sweepstakes campaigns give you more opportunities to build your relationship with your audience. Use them to educate and gather data about your sweepstake audience and existing customers.

Promote your brand with professional text sweepstakes marketing from Sweeppea! To get started now, see features and pricing.

Does Your Text Sweepstakes Pass the Mom Test?

Have you given your text sweepstakes the “Mom Test?” If not, this simply means you should think about how your mom might react when you talk to her about your text to win campaign.

If she’s excited and ready to sign up, then you’ve passed. But if she’s confused and doesn’t really understand what you’re saying, then maybe it’s time to rethink some things.

Why does this matter?

Think of moms as the average consumer. If your mom gets it, your audience will too. Here are three features every text sweepstakes should have to ensure it passes the “Mom Test.”

Easy to Understand

What are you giving away and why are you doing it? Big prizes are meaningless unless consumers can see the benefits. Make sure your audience can see the clear connection between your text to win promotion and your brand.

If you’ve gotten it right, when you describe your sweepstakes, mom will say, “Wow, that sounds exciting. How can I enter your text sweepstakes?”


Do your prizes actually appeal to your audience? Will you be able to attract paying customers for your company from your follow-up marketing messages?

Your text sweepstakes needs to create a desire in your audience that will drive them to enter. In the same way that moms are often on the lookout for good deals, your text to win should immediately stand out as a promotion your audience will want.

On the flip side, you don’t a free prize to be their only motivation. Your prizes should also be relevant to your brand so that entrants want to know more about or feel like it’s a good opportunity to try it.

Also Read: When to Go Big or Stay Small With Sweepstakes Prizes


Moms may or may not be tech savvy, but they often get into text messaging because of their kids. In this way, text sweepstakes appeal to moms because they’re easier to enter than social media and mail-in sweepstakes.

As you design your creatives for your text to win campaign, make sure  you emphasize how easy it is to enter. In the same way you might explain a complicated tech concept to your mom, break down the steps to entering so that entrants can sign up as quickly as possible.

Promoting your brand with a text SMS sweepstakes from Sweeppea is easy! To get started now, see features and pricing.