Food and beverage companies use sweepstakes not only to help their brands with customers, but also to help their positions in store.
Wine and liquor brands like 90+ Cellars for example, get a competitive edge with this type of campaign. They can ask the store to help them feature the promotion with an endcap or special display. These endcaps and displays boost sales and gain attention, while the text-to-win helps them build a database of customers. It’s a win-win.
Objective:
- To create a fun and engaging text-to-win sweepstakes to promote their new wines.
- To gain preferential end-cap shelf space and product positioning in retailers.
Prize: $100 gift card to Market Basket
Results: Hundreds of participants to start their mobile customer database.
Client said: “The Sweeppea platform worked very well and we would gladly use it again if we have another need for a text-to-win platform.”
Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.