Hy-Vee Supermarkets appealed to bacon lovers with their prize… free bacon for a year. They tied their promotion to the Blue Ribbon Bacon Festival, one of the top baconfests in the world. Hy-Vee, a chain with more than 240 stores in the Midwest, ventured into text-to-win and saw success with this promotion.
- To create a fun text-to-win to promote Hy-Vee Supermarkets during an event.
- To convey to bacon lovers (and grocery shoppers) that Hy-Vee Supermarket is the place for great bacon.
- To gain a database of participants to re-market offers via text message and emails.
- In venue advertising
- Social media promotion
- Hundreds of participants entered.
- Hundreds of new emails collected.
Prize: Hy-Vee vouchers for a 12-month’s supply of bacon