The TV audience of WUSA-9 in Washington, DC had a chance to win tickets to Ringling Bros. and Barnum & Bailey Circus recently through a text-to-win sweepstakes hosted on Sweeppea’s platform.
WUSA-9 TV station is offering text-to-win campaigns to its partners and sponsors. They find it easy to promote on air during its programs and adds value for partners who want exposure in the local market.
- To promote the circus show in the Washington, DC, market.
- To build excitement and awareness for the sponsor’s event.
- To gain a database of participants to re-market offers via text message and emails.
- TV mentions and spots
- Social Media promotion
Prize: The lucky winner received VIP ticks to the circus.
- Hundreds of participants entered.
- Hundreds of new emails were collected for future marketing.