Sweeppea Blog

How To Find The Balance Between Owning or Renting Your Marketing Channels

How much do you depend on others to reach your customers? You may have heard… Facebook is going to “balance” … Read more →

Are You Complying with the Rules of Text Message Marketing?

While text messaging seems like a casual medium, there are very serious consequences if you don’t follow the rules. In … Read more →

Mobile Marketing Quotes for 2015

As industry insiders, we’ve been immersed in predictions of mobile marketing’s rise to prominence for years. If you’re a marketer, … Read more →

Mobile shopping and holiday Text Message Marketing

Get Ready for the Biggest Mobile Holiday Shopping Season Ever

The holiday season is here, and as all retailers know, so is the busiest shopping time of year. What you … Read more →

SMS Text Mobile Marketing Tips for the Holiday Retail Season

For retailers, the most wonderful time of year is just around the corner; the holiday shopping season. Many consumers have … Read more →

How To Launch An (SMS) Text Marketing Program for Business

How do you launch a text marketing program for your business? The short answer in this case is not very … Read more →

Why Is It Important To Have a Mobile Optimized Sweepstakes Page?

The short answer is because you get more participants when your sweepstakes is optimized. Making the sweepstakes mobile optimized shows … Read more →

What are the Top Sweeptakes Prizes People want to Win?

Running a sweepstakes is one of the best ways of getting more people to join your eNewsletter list, your Facebook page or your mobile … Read more →

What Every Marketer Should Know About Sweepstakes and Contest Laws in the U.S.

One of the reasons why contests and sweepstakes work so well is because consumers have faith that these promotions are legitimate and that the prizes promised will be delivered as presented. This was not always the case, but today laws are in place to protect consumers and fine companies that don’t play nice. In the U.S., the Federal Trade Commission (FTC) regulates most sweepstakes and promotions. The rest of the regulatory work is handled at the state level, with every state having their own set of laws for sweepstakes and contests.