Bass Pro Shops Mobile Campaign Baits But Fails to Hook
I came across this sign at a Bass Pro Shops store and it immediately captured my attention. It was creative, … Read more →
Retail Stores Are Optimistic on Text (SMS) Mobile Marketing
Retailers have a lot to gain by implementing text (SMS) mobile marketing campaigns. We have seen first-hand coupon redemption rates … Read more →
Radio Station Leverages Short Codes for Text To Win Sweepstakes
560WQAM and Corona Extra Beer a giving away 6 tickets to the Sony Open Tennis Tournament this March 22, in … Read more →
Using QR Codes for Sweepstakes Entry: Easy for Marketers, but Hard for Consumers!
That’s me at a Sedano’s Supermarket trying to scan a QR code from a Coca Cola display. Although the QR … Read more →
Wholly Guacamole Sweepstakes Could Benefit from a Mobile Coupon
Wholly Guacamole Fridge Makeover Sweepstakes is beautifully made, polished and a very creative contest. I love the spokesperson persona of … Read more →
Southwest Airline’s Parental Guidance Family Getaway Sweepstakes is Missing the Mobile Consumer
Southwest Airlines is offering a sweepstake where one lucky family will win a trip for four to California’s Disneyland. In … Read more →
How To Improve Grimmway Farms’ “The Biggest Loser” Mobile Sweepstakes
From Dec. 2012 through Dec. 2013, Grimmway Farms is giving smartphone owners a chance to win a stay at The … Read more →
Using Text (SMS) for Sweepstakes Entries Makes Mobile Sense
Forrester report “The Mobile Marketing Playbook” published on December 05, 2012 breaks down the mobile market by types of users. … Read more →
Mobile Coupon Redemptions Is 10 Times that of Traditional Coupons
Consumers are using mobile coupons 10 times more than traditional coupons. See info chart below:
My Client Paid Me Twice For the Same Job. Should I Return the Money?
Should I declare all my income in my taxes? Should I tell my wife her gym friend is hot? Should … Read more →
What Do You Do? Answer Why Not What!
So what do you do? That’s pretty much the defacto opening line after meeting someone at a networking function or … Read more →
A $10 Mistake and a Lesson in Getting Instant Customer Loyalty
I hate getting my hair cut. I don’t like having to set up an appointment or waiting at the salon. … Read more →
Top 10 SMS campaigns of Q1
Arguably, SMS is one of the best channels out there that helps marketers reach consumers no matter if they have … Read more →
Sex in the Gym Sells
Take a look at the poster ad above (I’ll wait)… It’s brilliant! It shows lust, sex, passion and desire, and … Read more →
The New College Campus Tour… It’s Virtual and Uses Mobile
Miami Dade College is now using Momares for its Virtual Open House Miami Dade College offers a “Virtual Open House” … Read more →