WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Concert Tour Uses Text to Win Promotion to Give Away Tickets

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.

How to Write Copy That Attracts Entries for Your Mobile Sweepstakes

Follow these copywriting tips to attract more entrants to your mobile sweepstakes.

Grab Attention with Your Title

Make your text to win stand out from the competition with a title that lures them in. It should also give them a clear idea of what to expect.

For example, “XBrand’s Italy Sweepstakes” is a bit bland, although it hints at the prize. “Explore Italy’s Finest Vineyards with XBrand Sweepstakes,” however, is much more exciting.

Describe the Prize Clearly

Just as you want the title to be alluring, the copy for the mobile sweepstakes description of the prize should be equally well-written.

Does the prize include airfare and hotel accommodations? Rather than a simply stated, “trip for two,” go further with “trip for two, including airfare and 4 nights at the X Beach Resort.”

Every little bit helps and this way your entrants will know exactly what they’re signing up to win. It could also give them more incentive to enter if the prize is especially good.

Also Read: Top Prize Ideas for Your Text Sweepstakes

Tell a Story About Your Brand

Once you hook them with the title or prize, draw readers in even further with storytelling elements. Use them to describe how the prize is related to your brand, how your brand or product got started or even what they will experience if they win. Write it in the second person as well (you/we instead of he/she) to keep it more personal.

For example, if you sell wine, help your entrants envision themselves sipping on their favorite variety of your brand’s wine while at the vineyard.

However, make sure to keep things concise. Readers have a limited attention span, especially when it comes to mobile content, so try to keep it short and sweet.

Include a Call-to-Action

A clear call-to-action is critical to ensure that users follow through with signing up for your sweepstakes. While a text-to-win has the easiest type of entry, you should still use your call-to-action to create a sense of urgency.

“Enter to win by Aug. 30th!” or “Ending soon!” may get them to enter right away.

Grow your customer list with a mobile sweepstakes from Sweeppea! To get started now, see features and pricing.

Concert Promotion Uses Text to Win to Give Away Sam Hunt Show Tickets

Text to Win Concert Promotion for Sam Hunt

In another concert promotion, American singer and songwriter Sam Hunt and his “15 in a 30” tour used Sweeppea’s text to win platform to allow fans to win tickets. This was part of a partnership with WUSA 9 TV station, which also aired commercials for the show. All fans had to do to enter was text the word HUNT to the number 65047 for a chance to win.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected.

Prize: Five (5) Winners will each receive Two (2) tickets to see the show.

To get started with your own text-to-win, see our features and pricing.

The Ultimate Checklist for Text to Win Success

We’ve seen many text to wins during our time. And when we look at the top sweepstakes promotions, there are usually a combination of steps that led to their success.

These things aren’t exactly secrets. But some of them are often skipped or not well thought out. And there’s no reason for that. We want everyone to have these steps at their fingertips, because your success is ours as well.

That’s why we’re giving away the ultimate checklist

Ultimate Checklist for Text to Win Success

It’s a blueprint that’ll take you through each step of building a great text sweepstakes. From planning to execution and assessment, each step is included and in many cases has a link to more detailed information on our site.

Click to read it online or download it as a PDF: Ultimate Checklist for Text to Win Success

Here’s to your success on your next text to win!

Timing Your Text Message Sweepstakes for Seasonal Promotions

autumn, fall, seasonal, seasonal promotion

Summer is coming to an end and now is the right time to prepare your business for a holiday text message sweepstakes. Here are some tips to help you plan.

Timing is Key

Improving the odds of success for your promotion is all about getting your sweepstakes in front of your audience at the right time. Begin months in advance to plan, promote, and execute a text sweepstakes. Everything should be ready to launch at least two months ahead to give you time.

Customers Shop Early for the Holidays

According to research by the National Retail Federation, roughly 40% of holiday shoppers start shopping before Halloween. When asked why they start so early, 61.9% reported that they did so in order to spread out their spending.

Another 51% of shoppers reported that they do it in order to avoid the stress and crowds that come along with last-minute shopping.

Plan Months in Advance for Holiday Sweeps

With this information in hand, it’s clear that you’ll want to start your text message sweepstakes around the same your customers start shopping.

To get ahead of your competitors and improve the chances that you reach your customers at the right time, you should plan months in advance, with your sweepstakes running during the month leading up to most holidays. For the Christmas holiday however, we recommend you start as early as September.

Remember, you want to make an impact during peak shopping periods before the actual holiday.

Also Read: Planning for Next Year? Ideas for Your Text to Win Sweepstakes

Use the Extra Time to Promote Your Sweepstakes

Starting early means you’ll also have extra time to promote it. Take full advantage of the time leading up to your text sweepstakes to ensure that your customers know it’s coming.

Be Consistent & Agile

Above all, be consistent. Whether or not your text message sweepstakes changes significantly from year to year, if your customers expect a seasonal promotion from you, make sure you deliver it on time.

Also, review results both during and after the promotion. While you can’t change the sweepstakes mid-stream, you CAN increase marketing or digital advertising to get the results you need.

Build a loyal following for your brand with a text to win from Sweeppea! To get started now, see features and pricing.