How to Pick a Relevant Prize for Your Sweepstakes

Wondering how to choose a relevant prize for your sweepstakes? Here’s how to do it.

First, you need to make entering your sweepstakes worth your subscribers’ time. After all, who’s going to provide their information for a prize that doesn’t excite them?

If you want to see a great response to your sweepstakes, here’s how to pick a relevant prize.

Give Away the Latest Tech Gadget

If you’re looking for something people will really want, the latest tech gadget is the perfect choice, as long as it’s relevant to your business. Keep in mind that the prize is the main thing that will impact the number of entries your sweepstakes receives.

A trending product is a great way to make your sweepstakes go viral. Everyone loves to have the latest tech gadgets, especially before they hit the retail stores. So if you can make a deal to get them on pre-order, even better!

Choose a Prize That Appeals to Your Audience

If you are looking for prizes that are guaranteed to be a hit, they need to appeal to everyone in your audience. Some examples are:

  • A year’s supply of your product where the customer chooses the flavor, size, color, or other product attribute
  • A vacation to a location of the winner’s choice
  • A gift certificate

These prizes all work because they not only cater to the desires of your audience, they also offer choices. If you want your prize to be successful, don’t put restrictions that could potentially turn people away.

Find a Complementary Prize

If you can’t give away your product, then you should find a complementary one. The beer brewery, Deschutes Brewery took this approach when they unveiled their “Yeti Cooler” Sweepstakes.

Each winner of the sweepstakes received a Yeti “Roadie” Cooler, which makes it a lot easier to keep their Deschutes beer products cold! Another reason this works is because Yeti coolers are premium coolers and very desirable.

Kendall-Jackson gave away Big Green Egg grills, another premium and trendy product, to help sweepstakes winners plan the perfect summer barbecue. Wine and grilled food, who doesn’t want that?

Think about the accessories that complement your product and it’ll be easier to find some ideas for prizes to give away. Make it more convenient for your subscribers to enter with a text-to-win as well. They’ll be happy to enter for the prize and you’ll be rewarded with sweepstakes entries!

Reserve Your Sweepkey now to get started with your text-to-win campaign. If you have questions, contact us and we’ll be happy to help!

How to Reach Your Audience in a Mobile World

mobile-world

How can you reach your audience in a mobile world? As marketers battle over the declining attention spans of today’s consumers, you’ll need a clear marketing strategy to beat the competition. To help you reach your mobile audiences effectively, we’ve put together the following tips.

Ensure Your Marketing Is Mobile-friendly

Today’s consumers are mobile-first. In fact, a study found that 80% of users use their smartphones to search the internet. In addition, mobile devices are outpacing desktop computers as being the ones users consider the most important for accessing the internet and for consuming digital media.

So if you want to reach consumers, make sure your marketing is mobile-friendly.  Ensure also that your website uses responsive design so it’s easily viewed on a mobile device.

Include Your Website

Adding your website to your marketing materials allows customers to learn more about your business when it is convenient for them. In addition, they’ll also have access to all of the other means of contacting your business, if you display them prominently on your website.

Update Your Email Template

You have less than 10 seconds to grab a subscriber’s attention with a marketing email. If you want your email to be read, make sure your email template displays well on mobile devices. It can affect your click-through rate and yet we see many businesses that haven’t updated. 

Mobile Sweepstakes

A mobile sweepstakes is very effective for promoting your business and reaching your mobile audience thanks to text messaging. As you know, texting is a feature available on every phone, including non-smartphones, so there’s less of a learning curve compared to apps.

It’s also easy to set up a mobile sweepstakes. All you have to do is reserve your sweepkey to get started in 10 minutes or less.

Social Networks

These days, just about everyone you know uses social networking sites, such as Instagram, Facebook, and Twitter. If you want to connect with your audience, you need to make sure that your business is actively using these sites to recruit and engage customers. Social media is also a very effective tool for promoting your text-to-win campaigns!

We hope this compilation of mobile marketing tips can help you to grow your business.

If you have any questions about marketing your business or you want ideas for a mobile sweepstakes, reach out to us via email at support@momares.com or check out our text-to-win sweepstakes platform.

4 Tips to Help You Develop an Annual Mobile Promotions Calendar

mobile promotion plans 2017

How many times have you thought about putting together a new mobile promotion but couldn’t do it until the last minute?

Have you watched another company take advantage of a mobile or promotional trend and wished your company had thought of it first? You may have missed a few opportunities in the past, but there’s still hope! You have a chance to turn things around.

Don’t let your marketing fall behind. Now, is the time to plan next year’s promotions. To help you get started ASAP, here are 4 tips to help you develop an annual mobile promotions calendar:

Seasonal Promotions

Running seasonal promotions is the best way to take full advantage of the sales boost your business may get at that time.

What are the high and low times of the year for your business? Are there consistent patterns in sales and traffic to your business that coincide with certain months of the year?

Plan your promotions so they coincide with these seasonal variations. This can help you maximize sales during your best months and help you get over the periods when sales slow down.

Holidays

Christmas, Black Friday, Mother’s Day… nearly every business runs promotions during major holidays.

However, doing promotions for obscure or industry holidays can set you apart from the competition. If you’re looking for some ideas, you can find a list of bizarre, wacky, and unique holidays for 2017 here.

Some highlights from the list include:

Since fewer companies run promotions for these holidays, you’ll get the opportunity to explain what the holiday is about and how your customers can celebrate it with your promotion!

Events

If your company regularly hosts product launch events or attends industry conferences, come up with creative ways to incorporate mobile promotion ideas into these events.

By offering a positive way for your fans to increase participation with your brand, you can get them to share your promotion and attract even more attention to your event.

Do Something Creative

When you plan your mobile promotions in advance by creating an annual promotions calendar, you’ll have plenty of time to allow your creative juices to flow! Think of ways to make your promotions fun and exciting (perhaps, by offering amazing prizes or tying in recent trends).

Ready to set up your text-to-win campaigns for 2017? Reserve Your Sweepkey now to get started in 10 minutes or less.

Text Message Marketing the Fastest Way to Reach Customers? 78% of Consumers Say ‘Yes’

text-messaging

Are you looking for the fastest and most effective way to reach your customers?

Given the fact that 90% of all text messages are read within the first 3 minutes, text messaging is one of the fastest ways to reach consumers

But if you’re not fully convinced text messaging can work, here’s some information from consumers…

Consumers Prefer Text

Fortunately, there is now data, backed by reports from real consumers, that proves the effectiveness of text message marketing. Recently, Vibes did a survey which asked consumers what they thought about the fastest communication to reach them.

The survey, published in their 2016 report, found that 78% of consumers believe that text messaging is the fastest way for businesses to reach them. Consumers even prefer text messaging over mobile email (48%), push notifications (32%), and emails sent on desktop or tablet devices (27%).

So why is text messaging so popular among consumers?

Consumers Are Going Mobile

The trend towards mobile has been in full swing for some time. However, the adoption of mobile devices is no longer only about social media and ecommerce. In fact, consumers are making the shift to mobile across all industries.

Text Messaging is Convenient

In a recent survey of 1,000 internet users done by Ovum, nearly a third of survey respondents reported that sending a text message to a company was less time-consuming and more convenient than other ways of communicating with a company.

Text Message Use Has Remained Consistent

Another important thing to note about text messaging is the fact that consumers’ use of text messages has remained consistent over the years. In fact, most consumers have reported that they use text messaging more as the years pass rather than less. Most importantly, text messaging outranks phone calls as the preferred method of contact for millennials.

With so much evidence to prove that you can develop a loyal following for your business by using text message marketing, it’s safe to assume that an SMS marketing campaign can bring good returns for your business. 

Contact us with any questions about text message marketing or check out our text-to-win sweepstakes platform.

Running an SMS Marketing Campaign? How to Protect Your Brand

businessman-protect

In any marketing effort, it’s important to protect the integrity of your brand and create a positive experience for customers. Unlike other marketing platforms, text or SMS has a few extra considerations.

Follow these tips to protect your brand as you run your text-to-win or SMS marketing campaign…

Follow the Rules

The best way to protect your brand is to understand the rules to ensure you’re in compliance. See our post on the rules of text message marketing. This is aside from the laws guiding sweepstakes, which vary by state. Abide by the rules in both areas to ensure you aren’t running any risks and also to assure customers they won’t get unsolicited texts. 

Stay Consistent

Use the same messaging format each time so that you don’t confuse your audience. If they get confused or can’t identify you, they might opt out. We suggest starting with your sweepkey, then the message. (Example: “MODA: Only 2 days left to enter! As a thank you, enjoy 15% off…”) Also, don’t dilute the influence of your brand by sending messages that don’t match your brand’s personality. If your company has spent a lot of time building up a playful identity, make sure to keep up this tone in all of your marketing communications, including SMS. 

Share Your Shortcode

You should make sure you do everything possible to associate the short code with your brand. At Sweeppea, our customers generally use our shared short code (the 5-digit phone number, 65047).  Sharing the short code is more cost effective for most, but there is also the option to buy a custom short code for your business alone. While this would be more expensive, it can protect your brand even further as you would be the only one using it. 

If you’d prefer a custom short code for your campaign, we can offer this as a solution for companies who have the budget. A custom short code can become part of your permanent brand identity, just like your logo or company colors. Contact us if you’d like to learn more about this option.

Get Feedback

The best way to ensure your SMS marketing campaign is really meeting your customers’ needs is to ask for feedback. You can send surveys to request feedback about the promotion and to learn what customers think about your business. By using feedback, you can improve your marketing efforts to make them as relevant as possible for your audience.