Category: Mobile Marketing How-To

Mobile Marketing How-To

Learn how to use mobile marketing for your business, from text messaging to text coupons and more. Read on for tips and examples.

What Should You Ask Your Text-To-Win Participants?

contact information

You’ve gotten people to sign up for your text-to-win campaign. But are you sure you have all of the information you need from them?

Here are a few things to consider if you’re trying to decide what to ask your text-to-win participants.

Perform Age Verification as Required by Law

If your company sells products or services that are designed for people 21 and over, such as alcohol, you’ll need to make sure you verify their ages before they can sign up for your campaign.

This ensures that your campaign follows the rules of text message marketing. It also protects you from awarding prizes to ineligible winners.

Plan for Future Promotions

A text-to-win campaign should only be the beginning of your engagement with your participants. As a result, you should decide exactly how you plan to re-market to them after the campaign has ended.

What information will you need to collect from them in order to send them future offers? Figure out when you will ask for this. It’s not always necessary to get mailing address, gender or other information upfront, especially if it will make the entry form too long. Long forms may lead to less entries.

Planning for future promotions before you even start your campaign is the best way to keep the momentum going and keep your participants engaged.

Getting Permission is Important

You need to let entrants know that participating in any kind of SMS marketing campaign may cost them money in data or text message fees. It’s not only important, it’s legally required.

Another requirement is getting their permission to receive your texts. This is handled by having each person opt in and using a notice of written consent: “By participating, you consent to receive text messages from XYZ, sent by an auto phone dialing system.” Be sure to follow these and other legal rules for mobile marketing. 

 

How to Get It Right

Keep in mind that participants’ interest and engagement is always highest at the start of a new campaign.

The bottom line is that you should ask for all or most of the information you’ll need upfront. The longer you wait to collect important information, the less likely you’re going to get it.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

3 Modern Marketing Strategies Your Competitors Aren’t Using

Mobile Marketing

Wouldn’t it be awesome to have an unfair advantage over your competitors? Fortunately, it is easier than you think. Technology moves fast and most businesses are slow to catch on, or worse, they don’t bother at all until it’s too late.

If you want to achieve new heights in your mobile marketing efforts for your business, consider these 3 modern marketing strategies to get ahead.

1. Text-to-Win

SMS marketing is a no-brainer when it comes to modern marketing tools to use because consumers depend on their mobile phones for nearly everything these days.

In fact, there is no better way to reach your audience than with a text-to-win campaign that will not only get customers excited about your brand but will also give you future opportunities to market your products and services to a captive mobile audience.

2. Snapchat

Over 150 million people now use Snapchat to watch 10 billion videos every day. If your business is trying to reach that elusive segment of the market known as Millennials, then it is in your best interest to get on this platform right away.

In 2016, Snapchat did a study which concluded that its ads attract twice the visual attention of Facebook in-feed and 1.5 times more than Instagram in-feed.

Use Geofilters, Sponsored Lenses, and storytelling to grow support for your brand and engage with potential customers.

3. Influencer Marketing

While influencers were once primarily only found on blogs, today they’re everywhere! You can find them on social media and on almost every online platform, which means they are a marketing opportunity that you simply shouldn’t miss.

Influencers deliver reach and engagement that you simply can’t achieve with ads.

They also tend to be highly selective of the content that they promote so it is unlikely that they’ll work with your competitors if they’ve chosen to feature content from your brand.

Gain the First-Mover Advantage

Don’t worry if the competition loves to follow your company.

They want to see what you do next to attract customers and then try to piggyback off of your success. However, first movers have all of the advantages when it comes to modern marketing techniques.

While they sit back and watch, your company will attract more attention, more market share, and more sales. So if you want to get ahead with your marketing, the time is now.

If you’d like to try out some of these strategies for your business now, Sweeppea makes it so easy! You can create a text-to-win campaign in less than 10 minutes with our user-friendly solution. Reserve Your Sweepkey now to get started.

How to Pick a Relevant Prize for Your Sweepstakes

Wondering how to choose a relevant prize for your sweepstakes? Here’s how to do it.

First, you need to make entering your sweepstakes worth your subscribers’ time. After all, who’s going to provide their information for a prize that doesn’t excite them?

If you want to see a great response to your sweepstakes, here’s how to pick a relevant prize.

Give Away the Latest Tech Gadget

If you’re looking for something people will really want, the latest tech gadget is the perfect choice, as long as it’s relevant to your business. Keep in mind that the prize is the main thing that will impact the number of entries your sweepstakes receives.

A trending product is a great way to make your sweepstakes go viral. Everyone loves to have the latest tech gadgets, especially before they hit the retail stores. So if you can make a deal to get them on pre-order, even better!

Choose a Prize That Appeals to Your Audience

If you are looking for prizes that are guaranteed to be a hit, they need to appeal to everyone in your audience. Some examples are:

  • A year’s supply of your product where the customer chooses the flavor, size, color, or other product attribute
  • A vacation to a location of the winner’s choice
  • A gift certificate

These prizes all work because they not only cater to the desires of your audience, they also offer choices. If you want your prize to be successful, don’t put restrictions that could potentially turn people away.

Find a Complementary Prize

If you can’t give away your product, then you should find a complementary one. The beer brewery, Deschutes Brewery took this approach when they unveiled their “Yeti Cooler” Sweepstakes.

Each winner of the sweepstakes received a Yeti “Roadie” Cooler, which makes it a lot easier to keep their Deschutes beer products cold! Another reason this works is because Yeti coolers are premium coolers and very desirable.

Kendall-Jackson gave away Big Green Egg grills, another premium and trendy product, to help sweepstakes winners plan the perfect summer barbecue. Wine and grilled food, who doesn’t want that?

Think about the accessories that complement your product and it’ll be easier to find some ideas for prizes to give away. Make it more convenient for your subscribers to enter with a text-to-win as well. They’ll be happy to enter for the prize and you’ll be rewarded with sweepstakes entries!

Reserve Your Sweepkey now to get started with your text-to-win campaign. If you have questions, contact us and we’ll be happy to help!

How to Reach Your Audience in a Mobile World

mobile-world

How can you reach your audience in a mobile world? As marketers battle over the declining attention spans of today’s consumers, you’ll need a clear marketing strategy to beat the competition. To help you reach your mobile audiences effectively, we’ve put together the following tips.

Ensure Your Marketing Is Mobile-friendly

Today’s consumers are mobile-first. In fact, a study found that 80% of users use their smartphones to search the internet. In addition, mobile devices are outpacing desktop computers as being the ones users consider the most important for accessing the internet and for consuming digital media.

So if you want to reach consumers, make sure your marketing is mobile-friendly.  Ensure also that your website uses responsive design so it’s easily viewed on a mobile device.

Include Your Website

Adding your website to your marketing materials allows customers to learn more about your business when it is convenient for them. In addition, they’ll also have access to all of the other means of contacting your business, if you display them prominently on your website.

Update Your Email Template

You have less than 10 seconds to grab a subscriber’s attention with a marketing email. If you want your email to be read, make sure your email template displays well on mobile devices. It can affect your click-through rate and yet we see many businesses that haven’t updated. 

Mobile Sweepstakes

A mobile sweepstakes is very effective for promoting your business and reaching your mobile audience thanks to text messaging. As you know, texting is a feature available on every phone, including non-smartphones, so there’s less of a learning curve compared to apps.

It’s also easy to set up a mobile sweepstakes. All you have to do is reserve your sweepkey to get started in 10 minutes or less.

Social Networks

These days, just about everyone you know uses social networking sites, such as Instagram, Facebook, and Twitter. If you want to connect with your audience, you need to make sure that your business is actively using these sites to recruit and engage customers. Social media is also a very effective tool for promoting your text-to-win campaigns!

We hope this compilation of mobile marketing tips can help you to grow your business.

If you have any questions about marketing your business or you want ideas for a mobile sweepstakes, reach out to us via email at support@momares.com or check out our text-to-win sweepstakes platform.

4 Tips to Help You Develop an Annual Mobile Promotions Calendar

mobile promotion plans 2017

How many times have you thought about putting together a new mobile promotion but couldn’t do it until the last minute?

Have you watched another company take advantage of a mobile or promotional trend and wished your company had thought of it first? You may have missed a few opportunities in the past, but there’s still hope! You have a chance to turn things around.

Don’t let your marketing fall behind. Now, is the time to plan next year’s promotions. To help you get started ASAP, here are 4 tips to help you develop an annual mobile promotions calendar:

Seasonal Promotions

Running seasonal promotions is the best way to take full advantage of the sales boost your business may get at that time.

What are the high and low times of the year for your business? Are there consistent patterns in sales and traffic to your business that coincide with certain months of the year?

Plan your promotions so they coincide with these seasonal variations. This can help you maximize sales during your best months and help you get over the periods when sales slow down.

Holidays

Christmas, Black Friday, Mother’s Day… nearly every business runs promotions during major holidays.

However, doing promotions for obscure or industry holidays can set you apart from the competition. If you’re looking for some ideas, you can find a list of bizarre, wacky, and unique holidays for 2017 here.

Some highlights from the list include:

Since fewer companies run promotions for these holidays, you’ll get the opportunity to explain what the holiday is about and how your customers can celebrate it with your promotion!

Events

If your company regularly hosts product launch events or attends industry conferences, come up with creative ways to incorporate mobile promotion ideas into these events.

By offering a positive way for your fans to increase participation with your brand, you can get them to share your promotion and attract even more attention to your event.

Do Something Creative

When you plan your mobile promotions in advance by creating an annual promotions calendar, you’ll have plenty of time to allow your creative juices to flow! Think of ways to make your promotions fun and exciting (perhaps, by offering amazing prizes or tying in recent trends).

Ready to set up your text-to-win campaigns for 2017? Reserve Your Sweepkey now to get started in 10 minutes or less.