Matchbox Twenty and the Counting Crows are touring together to sing to their longtime fans around the country. And one of the ways their building excitement during the tour is by running text sweepstakes with ticket giveaways.
Sweeppea’s text to win platform made it easy with the last sweepstakes for the show at the Jiffy Lube Live amphitheater in DC. All fans had to do to enter was text the word MTCC to the number 65047 for a chance to win.
Concert marketers self-managed the promotion, used our winner picker tool to automatically draw winners for the text to win and ran a successful campaign overall.
Objective:
- To promote the tour leading up to the show date
- To build excitement and awareness
- To gain a database of participants to re-market offers via text message and email
Promotional Channels:
- TV channel spots
- Social Media promotion
- Local billboard advertising
Outcome:
- Hundreds of participants entered
- Hundreds of new emails were collected
Prize: Five winners each received two (2) tickets to see the show.
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