An SMS sweepstakes is an effective promotion for your business to help you generate more leads, increase sales, and promote your brand. However, simply running a mobile sweepstakes won’t generate the results that you’re looking for unless you actively promote it to the right audience.
Here are some tips on how to increase ROI for your mobile sweepstakes.
Marketing can drive some serious traffic to your sweepstakes. Here are a few ideas that we’ve seen deliver real value for our clients:
- Sweepstakes directories. Get your sweepstakes listed with sites like AnyLuckyDay, Online Sweepstakes, Sweepstakes Advantage, and Slickdeals Contests & Sweepstakes.
- Blogging. Create a blog post about your SMS sweepstakes and share it via social media.
- Email marketing. Mention your promotion in all of your email newsletter updates.
- Viral video. Create a short clever or funny video to promote your SMS sweepstakes and upload it to YouTube.
Advertise your mobile sweepstakes with social ads. You can also run paid display advertising with Google AdWords to increase brand awareness. Some businesses have also found in-app advertising to be highly effective since you can tap into users that are already on their phones.
For brick and mortar stores, print advertising for your mobile sweepstakes will allow you to attract the attention of shoppers that are already browsing your store. An end cap display offers a prominent and highly effective way to feature your promotion. You can also create messages to include with your product packaging.
Press releases are a great way to advertise your mobile sweepstakes. Since Google changed its algorithm to include press releases in the news section of the search engine results, press releases now rank higher than ever.
When you write a press release to promote your mobile sweepstakes, make sure to include all of the details, such as the dates of your promotion, the available prizes, and eligibility factors to ensure that your press release is highly targeted to the audience of entrants that you’d like to attract.
A mobile sweepstakes also offers a great opportunity for you to partner with other brands. You can team up with another company to deliver a better prize that your company can offer on its own. In addition, a partnership also helps you to tap into your partner company’s audience, increasing the number of entrants for your mobile sweepstakes.