How Consumer Products Can Get More Retail Space With a Text-to-Win Sweepstakes

Get More Floor Space with a Text-To-Win Sweepstakes

Competing for a shopper’s attention today is like trying to flag down a racer in the middle of Nascar. It’s a fast-paced world and decisions are split-second quick.

So how do you get more eyeballs on your product or more floor or shelf space for attention? Put your product center stage with a big “Text to Win” sign above it and create some excitement.

Use our text-to-win sweepstakes to get the extra space, build excitement and maximize your returns.

Here’s how it works in 3 easy steps:

  • Get end cap space for your sweepstakes: This type of promotion is evergreen, so it’s not dependent on a holiday or season (although you can use one). Run one during a slow period or to gain sales lift in a particular store or area.
  • Choose a prize that will get shoppers to enter: Entering by text is super easy, but it’s the prize that will motivate shoppers to enter. Get them motivated and position your brand for success with a good prize.
  • Setup and promotion: Set up your text-to-win with Sweeppea. To get started, just choose a SweepKey (the word they’ll send by text for entry). We’ll walk you through the process online, while you set up to promote your sweep in store. A header for the end cap will grab attention and show how to enter (as shown above).

Grab eyeballs and make your product the star of the store. With this setup, consumers will buy your product and sign up for your text-to-win sweepstakes at the same time.

Spur Sales During & After the Sweepstakes

Research shows that 83% of shoppers have made an unplanned purchase based on a promotion or coupon. Get them to buy and enter your sweep while they’re in the store. Once the promotion is over, send additional offers by text to keep them coming back.

Remember, you will keep the list of entrants for future marketing, MULTIPLYING your sales and your customer base.

Build your own text-to-win sweepstakes. See our features to get started.

 

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