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WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.


  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising


  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.