Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.
This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.
- To promote the show
- To build excitement and awareness for the event
- To gain a database of participants to re-market sponsor’s offers via text message and emails
- TV channel spots
- Social Media promotion
- Local billboard advertising
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Prize: Five winners each received two (2) tickets to see Brad Paisley in concert