WUSA 9 and Brad Paisley Pair Up for Text-To-Win Sweepstakes

Concert Tour Uses Text to Win Promotion to Give Away Tickets

Country music singer and songwriter Brad Paisley and his “Weekend Warrior” tour leveraged Sweeppea’s text to win platform to give fans a chance to win tickets via text (sms). All fans had to do to enter was text the word BRAD to the number 65047 for a chance to win.

This was part of a partnership with WUSA 9 TV station which also aired commercials for the tour and promoted the sweepstakes.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize: Five winners each received two (2) tickets to see Brad Paisley in concert

To get started with your own text-to-win, see our features and pricing.

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