Celebrities and brands love positive press. In fact, that’s what makes a celebrity endorsement such a popular method of improving visibility for a text sweepstakes promotion.
Here are the pros and cons of involving a celebrity in your promotion and some tips on how to do it successfully.
There are many benefits to including a celebrity in your next text to win. Namely, you can:
- Improve the profile of your brand by adding star power. If you’re brand is a little-known company or recent startup, hiring a celebrity to endorse your promotion can give you the recognition that you need to go mainstream.
- Tap into the celebrity’s audience. Attract new customers that you wouldn’t have had access to without the celebrity endorsement.
Here are a few tips to make sure that your text sweepstakes goes as planned:
Choose an Appropriate Celebrity for the Promotion
In the same way that you want to make sure that you select prizes that match your brand, it’s also important that you choose the right celebrity to endorse your promotion.
For example, if your brand is sports-related, you would likely benefit from hiring a star athlete to promote your text sweepstakes. On the other hand, a reality star wouldn’t make much sense given the fact that the star’s audience probably isn’t all that interested in your products.
When to Include the Celebrity
Now that you’ve decided which celebrity you want to involve in your text sweepstakes, the next question becomes when they should be included in the promotion. You’ll need to decide if you want them to appear as a part of the prize or simply in the advertising for the campaign.
However, you should also be aware of the cons of hiring a celebrity:
- The celebrity’s reputation can impact your brand. If the celebrity gets into trouble, your brand becomes collateral damage. Make sure that you thoroughly review the celebrity’s history to ensure that there aren’t any brand safety issues. You should also make sure that you have a contingency plan in place to protect your brand in the event that a scandal arises.
- Star power can overshadow your brand. Stay in control over your brand by making sure that the celebrity sticks to the message that you’re trying to convey.
Above all, working with a celebrity on a text sweepstakes can deliver exceptional results for your business. Be sure to manage the associated risks and plan your campaign carefully so that you’re alway in control.