In 2018, text messaging or SMS dominates daily life as Americans spend more time on their phones. But how will text messaging for business continue to evolve and what’s the future outlook?
Here are 5 predictions on the future of text and SMS marketing:
1. Business Use of Text Messaging Will Grow
More businesses will adopt text messaging as they explore new opportunities for improving brand loyalty. In fact, a study has found that 90 percent of smartphone users who enroll in SMS loyalty clubs offered by companies feel they benefit from the interaction. Running a text sweepstakes is a great way to start or grow your company’s loyalty clubs.
2. Voice Recognition Technology Will Get Better
In the coming years, voice recognition technology is expected to improve dramatically. With reliable voice recognition that can be used to dictate text messages, SMS could in fact become a valuable, long-form communication tool. This will allow brands to have more detailed and engaging conversations with their target audiences.
3. Brands Will Recognize the Value of Text Messaging Over Apps
Although messaging apps are on the rise, they have security vulnerabilities and they limit your audience. Plus, many users don’t want to give yet another big company their data.
For example, most WhatsApp users didn’t realize they were handing over access to their contacts when Facebook bought WhatsApp. As a result of cases like these, more users will likely turn to SMS or text messaging. It’s a familiar and private tool that doesn’t track them across all of their social media accounts.
4. Text Messaging Will Be Preferred Over Downloading Yet Another App
How many apps do you have on your phone and how many do you actually use often? Several studies have already shown that most people get app fatigue and delete apps after little use.
5. More Customers Will Turn to SMS to Save Data
In a post net neutrality world, more customers will have to make sacrifices in order to save money on their data plans. Fortunately, when users run out of data on their plans by the end of the month, text messaging is still available.
Unlike apps, which use data even when running in the background on a smartphone, text messaging won’t significantly increase users’ cell plan costs.