O.F. Mossberg & Sons wanted to capture leads and use a sales incentive for prospective customers and gun stores who visited their booth during the National Rifle Association show. They used Sweeppea’s text to win platform to run a gun sweepstakes offering booth visitors a chance to win a Mossberg FLEX 500 20 Gauge shotgun. Entrants also received a personal discount coupon for their next Mossberg store purchase. It was a win-win for fans and the brand.
Objective:
- Capture booth visitor information
- Provide an offer to all participants and booth visitors
- Create a fun and easy-to-enter sweepstakes
Promotional Channels:
- Booth displays and show advertising
Outcome:
- Hundreds of participants entered.
- Everyone received a discount code on their next purchase
Prize: One (1) FLEX Combo Shotgun: Field/Home Security 54320, 20 Gauge
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