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How Text-to-Win Turns a Participant Into a Customer

You’ve managed to get subscribers to participate in your text-to-win campaign. That’s great.

They’re now waiting to hear if they’ve won, but how do you keep them engaged–and coming back–after that?

Here are a few things you can do so your text-to-win turns participants into customers.

Add a Secondary Opt-in Message

If you want to start converting participants into customers as soon as possible, the best thing to do is add a secondary opt-in message with an instant offer right after the participant signs up for your campaign.

Why not entice them into trying your product right away? There’s no rule that says you have to wait until the sweep is over. And as long as you preserve the “no purchase necessary to enter” rule, you’re fine.

This isn’t used enough in our opinion and can lead to some sales while the sweepstakes is running.

“Thank You for Participating”

If you feel an immediate offer is too soon, then consider sending a “thank you for participating” message to all those who didn’t win after the sweep ends.

You should include an offer with this message as well. This is a more polite version of the upsell that all participants will appreciate and could lead to sales.

Include a Trackable CTA

If you send an offer to participants, don’t forget to use a call-to-action or CTA with a specific website address or code you can track. Something like…

“Get a $4 rebate on your next purchase with our thanks for participating! Visit [link] by 3/30 for more information on how to redeem. See you soon!”

This kind of message increases engagement and conversions and will let you measure results.

Get the Timing Right

Getting a sale from a text-to-win participant means you’ll need to act quickly. The instant someone enters is likely to be their highest point of engagement with your campaign. They might expect another message (with the hope that they win), but if your sweep lasts a month or more, they’re more likely to forget they’ve entered.

Consider also whether or not most of your entrants are familiar with your brand. If they haven’t been exposed to it before, they’d be considered “cold” traffic or leads and would respond better to an early message. If they’re somewhat familiar with your brand, they’re “warm” and may respond to an offer after the sweep.

Don’t delay too much though or you may lose an otherwise guaranteed sale.

Personalize and Humanize Your Messages

Above all else, keep in mind that your subscribers don’t want to interact with a company that does nothing but deliver sales messages.  Keep a friendly tone as well.

Use your follow-up messages to brand your company as a business that’s easy to work with, offers products and services that are personalized to their needs, and responds quickly.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.