Michael David Winery partnered with Sweeppea to launch their text to win sweepstakes promotion for the summer. The campaign entailed an in-store sweepstakes across multiple retailers with the objective of gaining preferential retail space for the product and to promote the Freakshow wine brand.
Michael David Winery increased orders from retailers and helped those retailers sell more cases by adding a text to win promotion to be featured in endcaps (see pic.) and special displays (see pic.). These end caps and displays gain attention and boost sales, while the text to win helps bring excitement to the brand and the retailer’s customers. It’s a win-win.
- To create a fun and engaging text to win sweepstakes to promote the brand.
- To gain preferential end-cap shelf space and product positioning with retailers.
- Increase orders from retailers
- Case orders increased
Prize: Five (5) winners a custom made Michael David Winery Freakshow wine “Freakcycle” bicycles.