To promote the latest blockbuster superhero movie, a studio used Sweeppea to offer a chance to win tickets. This SMS text sweepstakes ran during episodes of the Big Bang Theory—a great audience match for the movie.
Entrants got a chance to win a trip to California to attend the movie’s Hollywood premiere, as well as daily cash prizes and movie admission tickets.
There were multiple entry methods, including text and web, but the majority (80%) entered via text once they saw the message on-screen. In fact, thousands of participants entered per minute during the airing of the show.
The lucky grand prize winner attended the premiere in Hollywood, while many daily winners won cash prizes and movie tickets.
Overall, it was a highly successful text sweepstakes, that ran on the Sweeppea’s platform.
Objective:
- To promote the movie
- To build excitement and awareness before the movie’s December debut
Promotional Channels:
- TV show tie-in with Big Bang Theory
- Website and Social Media promotion
Outcome:
- More than 50,000 participants entered
- Thousands of new emails were collected
Prizes: The Grand Prize winner received a trip for two to Los Angeles to attend the Hollywood premiere, plus $1,000 cash. Daily prize winners received $500 gift cards and 2 movie admissions.
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