In every post on this blog, we reiterate the value of text to win and SMS marketing. If you’re still not convinced, it may be because you still have unanswered questions.
Here are a few answers to some of those questions to help you decide.
Will Text to Win Work for Our Brand?
The truth is that some brands are not a good fit for SMS marketing. For example, if the majority of your target audience is made up of seniors over 65, it may be best to test the adoption or use of text messaging in your market.
On the other hand, if your brand targets Gen X, Gen Y (Millennials) or other tech-savvy groups, then SMS marketing will probably reach the majority of your audience. For these groups, text is a long-used technology, so it’s something worth looking into as you explore new ways to market your brand.
If you work with Sweeppea, we offer full service campaign management to help you put together your campaign from start to finish. We have many case studies available from companies who have used our services previously and we can apply this knowledge to help you develop a campaign that is destined for success.
Why Aren’t Most Brands Using Text to Win?
Recent studies have shown that the majority of brands aren’t utilizing text to win. But it’s not because they don’t know how effective it could be. Unfortunately, there is still the perception that text to win campaigns are too difficult to set up and manage, which couldn’t be further from the truth.
With the right partner, you can run a text to win campaign with a simplified process. We offer a number of tools, including an Official Rules Wizard and winner picker scheduling, that are designed to walk you through setup while customizing options.
What Are the Benefits of Text to Win?
A text to win offers numerous benefits for your business including:
- Builds brand awareness
- Grows your customer list and improves brand loyalty
- Easy to set up and you’ll see results right away
- Keeps all participants, both winners and non-winners, engaged with future offers
Despite these proven benefits, your company or boss might still hesitate to run a text to win. To help you overcome that hurdle, we’ve put together a quick guide on how to convince your boss:
No matter what you have planned for your marketing strategy in 2018, now is the time to investigate other options that will get you on more mobile devices.