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Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

The toes-in-the-sand ambassador and Margaritaville singer wanted to stoke your buzz by offering a chance to win tickets to his show. All participants need to do to enter is text the word JIMMY to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter
  • Hundreds of new emails were collected

Prize: Five (5) winners each received two (2) tickets to see the show

To get started with your own text-to-win, see our features and pricing.