The Quicken Loans National pro golf tournament on the PGA Tour used Sweeppea’s text to win sweepstakes platform to launch their sweepstakes and promote their event. To enter, all participants had to do was text the word QUICKEN to the number 65047 for a chance to win tickets.
Objective:
- To promote the event.
- To build excitement and awareness.
- To gain a database of participants to re-market sponsor’s offers via text message and emails.
Promotions Channels:
- TV channel spots
- Social Media promotion
- Local billboard advertising
Outcome:
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Prize:
Two (2) winners received four (4) DELTEK Capital Club tickets to the Quicken Loans National (ARV: $400 per ticket). Two (2) winners received four (4) Rocket Mortgage Mad House tickets for the Quicken Loans National (ARV: $85 per ticket). Six (6) winners received two (2) Ground tickets for Wednesday July 2 (ARV: $50 per ticket).
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