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Billy Crystal’s New Show Uses Sweeppea’s Text-to-Win for Event Promotion

Organizers of Spend the Night with Billy Crystal, the new show by the award-winning comedian, wanted to build excitement and buzz with a sweepstakes. To do this, they went mobile with a text-to-win offering tickets to the standup show. All participants needed to do was text the word BILLY to the number 65047 for a chance to win!


  • To promote Billy Crystal’s new standup show.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • Social Media promotion
  • Local advertising


  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Five (5) winners each received two (2) tickets to the show.


To get started with your own text-to-win, see features and pricing.