Organizers of Spend the Night with Billy Crystal, the new show by the award-winning comedian, wanted to build excitement and buzz with a sweepstakes. To do this, they went mobile with a text-to-win offering tickets to the standup show. All participants needed to do was text the word BILLY to the number 65047 for a chance to win!
- To promote Billy Crystal’s new standup show.
- To build excitement and awareness for the event.
- To gain a database of participants to re-market sponsor’s offers via text message and emails.
- Social Media promotion
- Local advertising
- Hundreds of participants entered.
- Hundreds of new emails collected.
Prize: Five (5) winners each received two (2) tickets to the show.