Maryhill Winery went all-in with mobile marketing this year to promote not only its wines and wine club, but also its concert hall venue. Based in the state of Washington, Maryhill Winery has a full concert schedule planned and adopted text-to-win as one of its top marketing tools for promotion on mobile. These text campaigns are also promoted on social media and in local marketing.
- To create a fun and engaging text-to-win sweepstakes to promote Maryhill Wines.
- To gain a database of participants to re-market offers via text message and email.
Prize: The Grand Prize was a trip for two to the 2017 Concert Series, including hotel stay and a pre-concert VIP party.
Outcome: Thousands of participants entered.