How do you create a high converting text-to-win entry form? The key is to make sure that your form contains the right number of fields. But, how many is too many? How many isn’t enough?
Here are a few tips to help you sort it all out.
Your Entry Form Shouldn’t Discourage Signups
The key to designing and entry form that will get as many signups as possible is to ask for enough information to contact your subscribers while eliminating unnecessary form fields that will cause people to abandon your entry form without signing up.
Privacy is important to your customers and the more information that you ask for, the more they’ll wonder why you need so much information and what your company plans to do with it.
At Sweeppea, we’ve had the opportunity to run many campaigns for our customers and we’ve generally found that text-to-win entry forms convert best when then they have the following three fields:
- First Name
- Last Name
These are the three recommended fields that your subscribers will have to manually complete while a fourth Mobile Number field will be auto filled.
Rules to Follow When Adding Fields to Your Text-to-Win Entry Form
However, these fields might not be enough for your campaign. If you’re considering adding additional fields to your text-to-win entry form, follow these rules to ensure that you’re only asking high-value questions:
- Don’t make repeated or unnecessary requests. Don’t request information from subscribers that you already have or could have obtained from your subscribers some other way (e.g. from your analytics data or CRM software).
- Make additional fields optional. This is a great way to make it convenient to enter your text-to-win campaign while also allowing you to separate people who have high interest in your business from those participants who are only in it for the prize.
- Keep it short. People have short attention spans when it comes to mobile marketing and no one wants to spend more than a few seconds filling out an entry-form (unless the prize is a billion dollars).
- Test multiple versions of your entry form. A/B testing your entry form can help you to find your sweet spot.
If you need to collect additional information in order to run your text-to-win campaign effectively and select winners, then by all means, add the fields that you need.
For the best results, we recommend keeping your text-to-win entry form brief and very basic.
Now that you understand the variables that go into creating a text-to-win entry form, you’re one step closer to creating your first campaign. Reserve Your Sweepkey now to get started.