What do you do to highlight a 25-year anniversary? With a giveaway to thank your customers of course!
This is exactly what Link Transit, a public bus system in Washington state, did in December 2016. It marked 25 years of service while offering a gift card prize for bus riders.
Objective: To create a fun and engaging text-to-win sweepstakes to thank riders and celebrate 25 years of service.
Prize: $225 Fred Meyer gift card
Results: Hundreds of passengers entered while riding the bus system. The campaign also helped promote Link Transit’s long history of serving the local community.