James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

Five-time Grammy Award winner and Rock and Roll Hall of Famer James Taylor is offering a chance to win tickets to his show. All participants need to do to enter is text the word JAMES to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected

Prize: Ten (10)winners will each receive two (2) tickets to see James Taylor and Bonnie Raitt.

To get started with your own text-to-win, see our features and pricing.

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