You already know running a sweepstakes or text-to-win is a great way to grow your subscriber list, your reach, and your social following. But can you also use it to produce sales?
The short answer is yes. There are also cost-cutting strategies that will benefit your business.
Here are 4 ways to improve your bottom line with a mobile sweepstakes.
Everyone Wins with a Coupon
Users will be shooting to win the grand prize, but why not give them a smaller win along the way? After they enter, offer a discount by text or email. It’s a nice “thank you for entering” gesture and is one of the best ways to generate sales during or after a sweep. It can encourage new customers to try your product or service as well.
Get a Paid Sponsor
Bringing in a paid sponsor is a great way to tap into another company’s audience to increase the bottom line. Collaborate with a complementary brand or product and you can gain new subscribers who may become customers in the future. The sponsor gets exposure to your customers as well, making it a win-win.
Cut Costs with a Prize Sponsor
Deciding on a prize? Sure you can offer your own product or service, but if you’ve done that before, change things up with a sponsored prize. Secure a prize sponsor (or multiple sponsors) and offer their item(s) instead. This can reduce the cost of your sweep or text-to-win and increase the number of signups , especially if the sponsor is a well-known brand or can offer a desirable prize.
Think Long-Term
These techniques will help during or after your sweep, but there are plenty of long-term sales opportunities as well. The goal here is to get these prospects on your list for a future sale. By “on your list,” we mean on your text subscriber list, email list or both. This way, you can continue marketing to them on a weekly or monthly basis and lead them to an eventual sale.
Just Don’t Make this Mistake
Above all, remember to say “no purchase necessary.” If you ask for a purchase, you’re not running a sweepstakes, you’re running a lottery and Uncle Sam may have a problem with that.
Also, make sure subscribers understand that their personal information may be shared with sponsors (if any). Including this information in the legal terms can help you avoid legal headaches later on.
Do you want to learn how you can grow your business with a text-to-win or SMS Sweepstakes campaign? Contact us or call us at (305) 505-5393 for help.