The TV audience of WUSA-9 in Washington, DC had a chance to win tickets to Ringling Bros. and Barnum & Bailey Circus recently through a text-to-win sweepstakes hosted on Sweeppea’s platform.
WUSA-9 TV station is offering text-to-win campaigns to its partners and sponsors. They find it easy to promote on air during its programs and adds value for partners who want exposure in the local market.
Objective:
- To promote the circus show in the Washington, DC, market.
- To build excitement and awareness for the sponsor’s event.
- To gain a database of participants to re-market offers via text message and emails.
Promotional Channels:
- TV mentions and spots
- Social Media promotion
Prize: The lucky winner received VIP ticks to the circus.
Outcome:
- Hundreds of participants entered.
- Hundreds of new emails were collected for future marketing.
To get started with your own text-to-win, see features and pricing.