The 2021 AMA Supercross races are taking place across arenas in the US and across web-enabled devices keeping motocross fans on the edge of their seats or couches. Action camera maker and sponsor of the AMA Supercross races teamed up with Jarrod Adams, event manager at Crown Event Management to supplement their in-venue and webstream sponsorship with a new product sweepstakes. Crown Event Management, partnered with Sweeppea to launch the sweepstakes during the live event and live streaming of the 2021 Supercross races.
According to the Statista Global Consumer Survey, “Revenue in the Video Streaming (SVoD) segment is projected to reach US$45,789m in 2021, with an annual growth rate (CAGR 2021-2025) of 9.30%, resulting in a projected market volume of US$45M by 2025. User penetration will be 45.7% in 2021 and is expected to hit 48.4% by 2025.” Source
Live Streaming of Events with a Chance to Win Engages Fans
Highlight Video Offers Sweepstakes
The sweepstakes was promoted live at the venue, during the web streaming of the races and added on to post race highlight videos like the one below who has 38K views.
From the Arena or the Web – Text to Enter Sweepstakes Get Fans Excited
The Entry Page (below) served as a quick data capture form. The Sponsor placed the sweepstakes ads in the arena, online and in social media offering participants a chance to win a GoPro Hero 9 camera simply by texting the word GOPROSX to the number 65047.
Each entrant then received a link to the branded Entry Page (below), where they could complete their entry by submitting their name and email. The mobile numbers were automatically captured by the Sweeppea Sweepstakes Platform.
Summary
Leveraging your existing channels to educate your customers on new products and reach new fans is a win-win for all. Good job, GoPro events marketing team!
Objectives
- New Product Launch
- Increase Product Awareness
- Engagement
- Leverage Existing Sponsorship Channels
Results
- Thousands of Participants Entered
- Social Media Followers Increased
Services Rendered
- Advice during conceptual development
- Sweeppea account set-up
- Create official & abbreviated rules
- Review advertising materials for compliance
To get started with your own sweepstakes, see our features and pricing.