American singer and songwriter Dierks Bentley is promoting his “What The Hell World Tour” by offering a chance to win tickets to his show. All participants need to do to enter is text the word DIERKS to the number 65047 for a change to win tickets.
- To promote the tour
- To build excitement and awareness for the event.
- To gain a database of participants to market sponsor’s offers via text message and emails
- TV channel spots
- Social Media promotion
- Local billboard advertising
- Hundreds of participants entered.
- Hundreds of new emails were collected
Prize: Five (5) Winner(s) will each receive two (2) tickets to see Dierks Bentley at Jiffy Lube Live in Bristow, VA.