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Dierks Bentley Uses Sweeppea’s Text to Win to Promote His Music Show and Tour

Dierks Bentley Uses Sweeppea’s Text to Win to Promote His Music Show and Tour

American singer and songwriter Dierks Bentley is promoting his “What The Hell World Tour” by offering a chance to win tickets to his show. All participants need to do to enter is text the word DIERKS to the number 65047 for a change to win tickets.

Objective:

  • To promote the tour
  • To build excitement and awareness for the event.
  • To gain a database of participants to market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winner(s) will each receive two (2) tickets to see Dierks Bentley at Jiffy Lube Live in Bristow, VA.

To get started with your own text-to-win, see our features and pricing.

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