Jazz Lovers Entered the DC Jazz Festival Text to Win Sweepstakes

Sweeppea hosts the DC Jazz Festival Text to Win Sweepstakes

The famous DC Jazz Festival, presenting more than 125 performers and 300 artists was in its 13th year this year. And they offered jazz lovers a chance to win tickets through the festival text to win sweepstakes. By texting the word JAZZ to the number 65047, entrants got a chance to win one of five pairs of free tickets.

Objective:

  • To promote the show.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected.

Prize:

Five (5) winners of the DC Jazz Festival text to win sweepstakes each received two (2) tickets.

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