The famous DC Jazz Festival, presenting more than 125 performers and 300 artists was in its 13th year this year. And they offered jazz lovers a chance to win tickets through the festival text to win sweepstakes. By texting the word JAZZ to the number 65047, entrants got a chance to win one of five pairs of free tickets.
- To promote the show.
- To build excitement and awareness for the event.
- To gain a database of participants to re-market sponsor’s offers via text message and emails.
- TV channel spots
- Social Media promotion
- Local billboard advertising
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Five (5) winners of the DC Jazz Festival text to win sweepstakes each received two (2) tickets.