Grammy Award winning singer-songwriter, guitarist, and producer John Mayer leveraged Sweeppea’s text to win application to offer a chance to win tickets to “The Search for Everything” show.
Sweeppea’s Text to win made it easy for fans to enter the sweepstakes and for John’s marketing partners to manage the text to win sweepstakes. All fans had to do to enter was text the word JOHN to the number 65047 for a chance to win.
- To promote the show
- To build excitement and awareness for the event
- To gain a database of participants to re-market offers via text message and email
- TV channel spots
- Social Media promotion
- Local billboard advertising
- Hundreds of participants entered
- Hundreds of new emails were collected
Prize: Ten (10) winners each received two (2) tickets to see John Mayer in concert.