The Citi Open is a professional tennis tournament held every year in Washington, DC. Last year Citi leveraged Sweeppea’s text to win platform to run its sweepstakes.
Citi and its marketing partners wanted an easy and on-the-go way for participants to enter and stay informed via text message. To enter, participants just needed to text the word CITI to 65047 for a chance to win tickets. The team behind the event was happy with results.
Objective:
- To promote the event.
- To build excitement and awareness for the event.
- To gain a database of participants to re-market sponsor’s offers via text message and emails.
Promotions Channels:
- TV channel spots
- Social Media promotion
- Local billboard advertising
Outcome:
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Prize: Two (2) winners received tickets to the tournament.
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