To celebrate 30 years of July 4th music, fireworks and fanfare on the Buffalo Bayou in the city of Houston, TX, Citgo used Sweeppea’s text to win platform to launch and manage their sweepstakes. The sweepstakes was promoted during the event and awarded winners every hour during the celebration. All participants had to do to enter was text the word CITGO to the number 65047 for a chance to win Citgo gas cards.
- To build excitement and brand affinity during the event.
- To gain a database of participants to re-market sponsor’s offers via text message and emails.
- In-venue advertising
- Hundreds of participants entered.
- Hundreds of new emails were collected.
Prizes: 20 Citgo gas cards were awarded to 20 winners.