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Case Study: CMG Uses $200 Text Giveaway to Gain Housing Leads Among Virginia Tech Students

Text Giveaway for Leasing Co.

Objective: CMG Leasing was interested in lead generation for their college (off-campus) housing. With Sweeppea, their goal was to use a giveaway and qualifying questions on the entry form to get a list of pre-qualified leads for their sales team.

Outcome:

  • Hundreds of participants entered during Orientation Day for new students at Virginia Tech.
  • 28% of participants answered “Looking for a place to live off campus next year? Y/N”  (17% answered Yes.)
  • Hundreds of pre-qualified leads generated with mobile number and emails for follow up.

Prize: $200 cash

Client: “The contest went very well. We are extending it!” Katie Craig –Marketing Director, CMG Leasing

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