Objective: CMG Leasing was interested in lead generation for their college (off-campus) housing. With Sweeppea, their goal was to use a giveaway and qualifying questions on the entry form to get a list of pre-qualified leads for their sales team.
- Hundreds of participants entered during Orientation Day for new students at Virginia Tech.
- 28% of participants answered “Looking for a place to live off campus next year? Y/N” (17% answered Yes.)
- Hundreds of pre-qualified leads generated with mobile number and emails for follow up.
Prize: $200 cash
Client: “The contest went very well. We are extending it!” Katie Craig –Marketing Director, CMG Leasing