Breckenridge Distillery was looking for a fun way to award the most loyal fans of the brand with a chance to win a once-in-a-lifetime experience to tour the facilities with the founder. Breckenridge offered the prize to 3 winners, adding to the excitement and further incentivizing fans to engage and enter the sweepstakes.
The Breckenridge Distillery, makers of the award-winning Breckenridge Bourbon Whiskey, partnered with the American Sweepstakes Company to offer a 3-day trip to Breckenridge, CO. American Sweepstakes leveraged Sweeppea’s text to win sweepstakes platform to offer an all expenses paid trip to Breckenridge, CO and tour of the Breckenridge Distillery with founder Bryan Nolt.
To increase participation, American Sweepstakes suggested a text to win style sweepstakes to capture fans on-the-go, at stores, and retailers. All the participants had to do to enter was text the word BDWHISKEY to the number 65074 and the Sweeppea text to win platform handled the age verification (21+) and collected participant’s entry information (Name, email, age and state).
Breckenridge Distillery furthered leveraged the promotion’s viral nature thru their social media channels, pushing organic brand awareness and reach. In the end, the promotion got raised glasses and a toast to the marketing team and partners for a successful initiative.
Objective:
- To build awareness for the Breckenridge Bourbon Whiskey brands
- To engage die-hard fans
- To gain a database of participants to re-market offers via text message and email.
Promotional Channels:
- In-store materials at POS
- Social Media promotion
- Other digital media (email, etc.)
Outcome:
- Hundreds of participants entered
- New emails were collected
- A database of customers with name, mobile, and email was gained.
Prize: Three (3) Grand Prize Winners will each receive a 3-day trip to Breckenridge, CO.
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