Elk River Extreme Motor Park (ERX), is the Midwest’s premier year-round motorsports facility. ERX is the only race track that offers year-round racing, including off-road and snowmobile racing, concerts, and charitable events. With so much action going on every weekend, ERX wanted to learn more about who their fans are and create new channels to communicate with them.
ERX partnered with Sweeppea to create a summer long text-to-win sweepstakes with the objective of engaging fans at the facility and capturing opt-in permission based email and mobile number in exchange for a chance to win a 2019 Polaris RZR XP 1000 worth $17,999.
With their Sweeppea account, ERX planned to use the mobile numbers collected to send text messages to fans with new event dates and links to online ticket purchase. Additionally, ERX would grow their email database with the sweepstakes participant emails.
The Polaris vehicle was a perfect promotional fit for adrenaline loving fans. And a text-to-win sweepstakes a perfect fit for on-the-go stadium visitors. And to that we say…start your (marketing) engines, brummm!
Objective:
- To gain a database of participants to re-market offers via text message and email
Promotional Channels:
- At venue
- Website
- Social Media
Outcome:
- A database of customers with name, mobile, and email was gained.
Prize(s): One (1) 2019 Polaris RZR XP 1000, Four (4) weekend passes to the ERX Off-Road National (July 12-13), (1) Camping space at the ERX Off-Road National (July 12-13), $100 food and beverage voucher at the ERX Off-Road National (July 12-13), $100 FXR Racing Gift Certificate, Red Bull swag package. Approximate Retail Value (ARV) of all prize(s) combined is $19,000
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