Who wouldn’t want to be part of a summer fiesta? Tequila Corralejo helped four lucky winners host their own fiestas in their recent text to win sweepstakes. They hired Sweeppea to launch and manage the Ultimate Fiesta campaign.
This promotion ran as in-store sweepstakes as well and gained the tequila brand preferred retail space. By featuring this text to win promotion on endcaps and displays, Tequila Corralejo focused on increasing product sales and orders from retailers. This type of promotion and special display space often helps gain attention and boost sales, while helping the brand build a database of customers. It’s a win-win.
Objective:
- To create a fun and engaging text to win sweepstakes to promote the brand.
- To gain preferential endcap shelf space and product positioning with retailers.
- To help increase orders from retailers
Results:
- Hundreds of participants entered
- Case orders increased
Prize: Prize: Four (4) Grand Prize winners received a $250 Visa Gift Card to help them host the ultimate fiesta.
To get started with your own text to win, see features and pricing.